Growth Marketer (Demand Gen)

New York, NY · Marketing · In office · Full-time **Craniometrix is building the care infrastructure that makes living with dementia easier.** When families get the right non-clinical coaching and support, everything changes: hospitalizations drop by up to 30%, patients stay home longer, and quality of life improves measurably. Medicare recently started paying for that coaching, which created the opening for us to build something that changes lives and preserves dignity at scale. We launched our care navigation service in July 2025, hit $8M ARR in our first year, and closed a $15M Series A to become the navigation infrastructure for dementia, and that's just the beginning. This is mission work and we treat it that way. We're building for the families and patients who need it most, and we're building a place where compassion shows up in how we serve customers and how we treat each other. We're growing fast, the clinical and economic foundation is strong, and there's a ton left to build. If you want real agency, real scope, and the chance to help define how this category gets built, we'd love to talk. ## **About the Role** We're looking for our Founding Demand Generation Marketer, the first dedicated marketing hire at Craniometrix and the person who will build the engine that puts our Account Executives in front of the right neurologists and practice decision-makers every week. This is a B2B demand-gen role with a builder's mandate: get Craniometrix in front of as many neurology practices and decision-makers as possible, generate a reliable stream of qualified conversations for our AEs, and own the number. You will reach for the full mix of channels, and your edge is in the ones that scale beyond what any single rep can do: paid, digital, virtual events, content, community, and the creative experiments nobody in dementia care is running yet. Conferences matter to us, and you will own the strategy behind them: which events, why, the booth, the content, the swag, and the pre and post-event plays that turn a badge scan into a qualified conversation. You’ll set our AEs up to win and step in to support marquee events in person when it makes sense. The day-to-day center of gravity for this role is the virtual, digital, and creative demand that complements what the field team is already doing. This is a rare ground-floor seat at a company with real traction and a real mission. You'll report to the VP of Growth and be heavily involved in leadership discussions and strategy. If you want ownership, a fast trajectory, and a story you'll tell for the rest of your career, we'd love to connect. ## **What You'll Do** **Own the Pipeline Number** * Own a target for qualified neurologist and practice decision-maker conversations delivered to the sales team each month, and treat it as your scoreboard. * Build the connective tissue between marketing activity and pipeline: clear definitions of a qualified lead, clean handoffs to AEs, and accurate reporting on what's actually working. * Continuously test, measure, disregard what doesn't work, and double down on what does. **Build Virtual and Digital Demand** * Stand up and scale demand through paid and digital channels (Google Ads, LinkedIn, and wherever else our audience pays attention), owning the budget, the targeting, the creative direction, and the ROI. * Run virtual plays that reach neurologists at scale: webinars, virtual roundtables, email, and content that earns attention from a clinical audience. * Build presence in the physician communities, KOL networks, and peer-to-peer channels where our audience already gathers, online and in LinkedIn groups, and earn us a place in them. * Hunt for the channels nobody in dementia care is using yet. **Own Conference and Field Strategy** * Set the conference strategy: which events are worth our time and why, the budget, and the goal for each. * Own the booth, the content, the swag, and the leave-behinds, and build the pre and post-event plays that convert interest into qualified conversations. * Equip our regional AEs to represent Craniometrix on the floor in their own markets, and step in to support marquee events in person when it counts. **Make It a System** * Turn the channels that work into repeatable, documented motions that scale as the team grows. * Partner closely with Account Executives and Growth Strategy & Operations to make sure leads are well-targeted, well-qualified, and routed cleanly. * Feed insights from the field and the funnel back into messaging, positioning, and competitive differentiation. ## **You'll Love This Role If** **You treat every channel as a hypothesis.** You're curious by default, you run experiments instead of guessing, you move on from what isn't working, and you double down on what is. **You like building demand at scale.** Standing up a paid program, a webinar funnel, or a brand-new channel and watching it produce pipeline is the part of the job you find satisfying. **You find a way.** Scrappy and resourceful, you move fast, and you get creative when the obvious channels are not enough. **You'd rather build it than be handed it.** You thrive in ambiguity and get energy from standing up a function from scratch, knowing that iteration is part of the process. **You own the outcome.** You're resilient and coachable, motivated by ownership and measurable results. ## **What We're Looking For** ### **Experience and skills** * 2+ years in B2B demand generation, growth, or digital marketing, with real pipeline to show for it. The candidates who'll thrive here pair creative instincts with analytical rigor. * A track record of generating real pipeline and hitting lead targets, not just running campaigns. * Hands-on fluency with paid and digital channels (Google Ads, LinkedIn, and the like) and modern marketing and sales tooling. You can design, run, and read an experiment, and you know when to bring in an outside specialist. * A creative channel-builder. You can find or invent ways to reach a hard-to-reach audience and own it from idea to ROI. * Comfort representing the company to a clinical audience, including in person. You can start a real conversation with a physician and move it toward a meeting. * Strong written and verbal communication, with the polish to represent the company well externally with physicians and partners. * Highly organized, analytical, and comfortable owning a number. ### **Preferred qualifications** * Experience marketing into healthcare practices, specialty care, or physician audiences. * Exposure to healthtech, SaaS, or value-based care. * A track record of building a demand gen motion from scratch, especially through digital and virtual channels. * Experience designing conference and event strategy, not just staffing it. ## **Travel Expectations** Periodic travel to support marquee conferences and for team and strategic meetings. ## **Compensation** The base pay range for this role is $140,000 to $180,000 per year, plus meaningful early-stage equity. This role is designed for someone who wants upside and ownership, and who wants to grow with the company as we scale.