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About this role
Over de functie
With more than 23.000 highly diverse holiday homes at 260+ destinations in 9 countries Landal is market leader in holiday breaks in nature throughout Europe. We invite you to join us on our mission to grow further. As Growth Marketeer Denmark you will be responsible for acquiring new and local guests for our resorts in Denmark and grow the region as a source market for all Landal destinations.
With your strong understanding of the Danish market and culture, you are the functional leader of all regional marketing activities, guiding and aligning colleagues across marketing and beyond, in various project teams. You work in close collaboration with the regional team in Varde, Denmark. You are also line manager of two marketing professionals in this regional team.
Your role is primarily based at the Landal head office in Amsterdam. You ensure mutual understanding and knowledge sharing between Amsterdam and Varde. To build a strong relationship you visit the Varde office on a regular basis, at least every month for a mid-week.
Dit ga je doen
In this role, you will drive the commercial growth and marketing performance for Denmark, ensuring strong collaboration between the regional team, stakeholders, and central functions while continuously optimizing marketing activities and strategies, planning and prioritizing. Key activities in this role are:
- Collect and analyze internal and external insights to drive commercial growth in the Danish (and Norwegian) market
- Develop regional marketing plans and create concise one-pagers that define and maintain the positioning of each park in the region, aligned with the overall brand strategy
- Coordinate and optimize multi-channel marketing activities, including hands-on involvement when needed (e.g. email marketing, paid social, Google analytics)
- Organize the data-driven evaluation of multi-channel campaigns
- Act as the SPOC for all marketing activities related to onboarding new resorts in the region
- Regularly interact with the Danish resort- and homeowners, sharing and presenting marketing insights and actively engaging in building strong relationships
- Create and maintain presentations, roadmaps and overviews, using central templates
- Manage budgets and set OKRs to ensure continuous improvement
Your workplace is our office in Amsterdam. While we aim for 5 days in-office to enable close collaboration, working two days from home is a possibility.
Dit ben jij
We are looking for a commercially driven marketer who brings structure to a complex and dynamic environment. You maintain a strong overview and are highly flexible. You are a collaborative, communicative and outgoing professional who builds strong relationships across teams and stakeholders. You are hands-on and proactive, you step in where needed and are not afraid to roll up your sleeves. Furthermore you bring:
- 5+ years of experience in commercial marketing within a direct-to-consumer (mass market) environment
- A bachelor’s degree or equivalent academic working and thinking level
- A strong understanding of the Danish market and culture
- Preferably experience within travel, leisure, tourism or media, with knowledge of relevant channels and audiences
- Understanding of the holiday park, summer house or private rental market is a strong advantage
- Proven ability to develop and launch creative campaigns, brand stories and activation concepts independently, without relying on agencies
- A strong commercial mindset with the ability to translate insights and data into growth opportunities
- Experience in managing campaigns end-to-end, from strategy and concept to execution and optimization
- A data-driven way of working, using performance insights to continuously improve results
- Experience with OKRs, quarterly roadmaps, structured marketing planning and budget management
Dit bieden wij
Together, we go above and beyond to offer the best experience to our guests and colleagues. In return, we reward your efforts with:
- A one-year contract with a one-month probation period, with the intention of offering a permanent position.
- A salary between €4,253 and €6,076 gross per month based on full-time employment*, excluding holiday allowance.
- A bonus scheme.
- 27 vacation days based on a full-time workweek*, with the option to purchase up to 10 additional days off.
- Flexible working hours and the possibility to work from home.
- A work-from-home allowance of €2.45 per day.
- Travel expense reimbursement in line with the Roompot/Landal scheme based on €0.23 per km. If you choose to travel by public transport, your commuting costs will be reimbursed 100%. Roompot/Landal encourages employees to commute by public transport.
- Extensive training and development opportunities, both online (over 150 e-learnings) and offline, focused on professional growth and personal development.
- Participation in the Recreation Pension Fund. The standard retirement age in this scheme is 67. The pension contribution is 21.8% of the pension base, with Roompot/Landal and you each contributing half.
- The option for paid additional birth and parental leave.
- Various collective insurance plans, including a free continuous travel insurance for you and your family.
- An attractive employee booking discount scheme.
*A full-time position at Roompot/Landal consists of a 38-hour workweek, equivalent to 5 working days. For part-time employment, salary and vacation days are calculated on a pro rata basis.
Unfortunately for this position we’re not able to support with a relocation or sponsoring a work visa in the Netherlands. Therefore, we can only consider applicants who are already residing in the Netherlands and hold a valid work permit.