At Idea Kraft, we are dedicated to connecting people and brands through purposeful design and thoughtful digital experiences. As a creative agency, we pride ourselves on fostering a collaborative and innovative environment that values craftsmanship, creativity, and meaningful work. Our team works with a diverse range of clients, from local businesses to larger brands, providing tailored solutions that elevate their visual identity and digital presence. We believe that great design has the power to inspire, engage, and drive results, and we are committed to delivering exceptional creative work that makes a lasting impact.
About The Role
We are seeking a versatile and talented Graphic & Web Designer to join our dynamic design team. This full-time position offers the flexibility to work either from our Binghamton, NY office or remotely within New York State. The ideal candidate will possess a strong foundation in both web and graphic design, with the ability to craft compelling brand identities and build polished, user-friendly websites. As a core team member, you will play a key role in shaping how our clients present themselves across various platforms, including digital, print, and beyond. You will collaborate closely with senior designers and the Creative Director to develop innovative solutions that align with client goals and industry standards.
Qualifications
Degree or diploma in Graphic Design, Web Design, Interaction Design, or equivalent experience.
A strong portfolio demonstrating web design work, including responsive layouts, landing pages, or full site projects.
Expert-level proficiency in Figma for wireframing, prototyping, and UI design.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Working knowledge of HTML and CSS for effective communication with developers and making minor front-end adjustments.
Solid understanding of UX/UI principles, responsive design, and web accessibility standards.
Strong grasp of design fundamentals such as typography, color theory, grid systems, and visual hierarchy.
Excellent time management skills and the ability to handle multiple projects simultaneously without compromising quality.
Nice To Have
Experience with website platforms like Webflow, WordPress, or Squarespace.
Skills in motion graphics, animation, or video editing (After Effects, Premiere Pro).
Responsibilities
Design and develop responsive, visually engaging websites and landing pages from concept through final delivery.
Create wireframes, user flows, and interactive prototypes using Figma to facilitate user-centered design solutions.
Design and refine website UI components, email templates, and digital assets for marketing campaigns.
Implement UX best practices to enhance usability, visual hierarchy, and conversion rates across web projects.
Develop brand identities, logos, and comprehensive visual systems for diverse clients.
Create print and digital collateral such as advertisements, brochures, social media graphics, and presentations, ensuring brand consistency.
Collaborate with senior designers and cross-departmental teams to produce cohesive and innovative creative work.
Organize and manage design files efficiently using Dropbox and track project progress with Asana.
Incorporate client and team feedback effectively, delivering revisions within established deadlines.
Stay updated on current design trends, web standards, and emerging tools to continually enhance project quality.
Benefits
Creative and collaborative work environment where your contributions truly matter.
Mentorship opportunities with experienced senior designers to develop your skills in web and brand design.
Exposure to a wide variety of industries and projects, offering diverse learning experiences.
Competitive compensation based on skills and experience.
Flexible work arrangements, including remote work options within NYS.
Access to modern tools and resources to support your creative process.
Equal Opportunity
Idea Kraft is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, ethnicity, gender, age, sexual orientation, disability, or any other protected status. We believe that diverse perspectives foster innovation and excellence, and we welcome applicants from all backgrounds to join our team.