Graphic Designer (Performance Marketing & Email)

Company: DREAMLABS Reports to: Blake Pinsker, CEO Other Leadership: Torii Rowe, Co-Founder Location: Remote Employment Type: Full-Time Compensation: $60,000 – $80,000 (DOE) About DREAMLABS DREAMLABS is a performance marketing agency that builds and scales disruptive DTC eCommerce brands. We specialize in high-performance creative production and paid social strategy, partnering with ambitious brands across categories. We operate lean, fast, and execution-first. No corporate red tape. High autonomy. High accountability. AI proficiency is a core expectation across our team. We hire modern operators who use AI tools daily to increase output, sharpen ideas, and eliminate inefficiency. Role Overview We are hiring a Performance Marketing & Email Graphic Designer to become a go-to designer for paid social and acquisition-focused creative for our clients. This role is performance-first. You will own visual execution across Meta, TikTok, and email, building scalable testing systems and high-converting ad creative. You will collaborate closely with media buyers and creative strategists to drive measurable performance improvements. This is a high-output, iteration-heavy role. We expect you to be proficient in leveraging AI tools to accelerate ideation, concept development, variation creation, and workflow efficiency. Core Responsibilities Paid Social & Performance Creative (Primary Focus) • Design high-converting static ads for Meta, TikTok, and other paid platforms • Create structured creative variations for systematic A/B testing • Develop thumb-stopping hooks and performance-driven visual concepts • Translate performance data into new design iterations • Rapidly iterate based on feedback from media buyers • Maintain brand consistency while optimizing for conversion • Use AI tools to generate visual concepts, variations, angles, and layout exploration Creative Systems & Testing Infrastructure • Build modular ad templates that allow for fast testing at scale • Develop structured naming, file organization, and creative testing workflows • Improve internal systems to increase output without sacrificing quality • Support the creative strategy team with rapid concept mockups • Ensure consistent on-time delivery across accounts • Use AI to accelerate research, competitive analysis, and visual exploration Cross-Channel Support (Secondary) • Support email marketing design when needed • Collaborate on brand refreshes and visual system improvements Email Design & Lifecycle Creative (Primary Focus) Design high-converting email campaigns and automated flows Build modular, scalable email templates Create mobile-first, conversion-focused layouts Collaborate with strategists on structure, hooks, and offer framing Maintain brand consistency across multiple DTC accounts Continuously improve hierarchy, CTA structure, and visual clarity Use AI tools to accelerate concepting, layout exploration, copy refinement, and iteration Design Tools, Workflow & AI Integration • Proficient in Figma and Adobe Creative Suite • Strong understanding of paid social ad specs and platform nuances • Highly organized with spreadsheets, task lists, and deadlines • Demonstrated daily use of AI tools (ChatGPT, Midjourney, image generation tools, etc.) • Ability to explain how AI increases your output and iteration speed What Success Looks Like in 12 Months • Noticeable improvement in CTR and thumb-stop rates across accounts • Increased creative testing velocity across all clients • Clear modular systems built for scalable paid social production • Faster iteration cycles driven by AI integration • Strong collaboration between design, strategy, and media buying • Reliable on-time delivery with minimal oversight • Organized creative libraries and structured testing workflowsEmail creative quality elevated across all clients Must-Have Experience • 3–6+ years designing for DTC brands • Strong portfolio of real paid social ad creative (not just brand work or mockups) • Experience designing high-performing static ads for Meta and TikTok • Understanding of direct-response principles and conversion-focused design • Experience working closely with performance teams or media buyers • Proficiency in Figma and Adobe Creative Suite • Demonstrated experience using AI tools in daily workflow • Highly organized and able to manage multiple brands simultaneously • Strong typography, hierarchy, and visual clarity across performance ads Strong portfolio of real email marketing work (not just mockups) Experience with Klaviyo or similar ESP Strong Plus If You Have • Agency experience managing multiple DTC accounts • Experience designing landing pages or CRO-focused pages • Familiarity with performance metrics (CTR, CPC, CPA, CVR, ROAS) • Experience building modular creative testing systems • Experience working directly with founders or CEOs Compensation & Benefits Base Salary: $60,000 – $80,000 (depending on experience) Remote work environment Direct exposure to leadership Opportunity to grow with a fast-scaling agency Collaborative, high-performance culture How to Apply Submit your application with the following: Portfolio link showcasing real paid social ads you designed for DTC brands. Mockups alone will not be considered. 3–5 examples of performance-focused static ads and brief context on results (if available). Brief note (2–3 sentences) on how you use AI tools in your daily design workflow. Applications without a portfolio will not be reviewed.