Graphic Designer + Landing Page Developer

Graphic Designer & Landing Page Developer (Conversion-Focused) – Remote | EST Preferred Position Type: Full-Time, Remote Working Hours: U.S. Business Hours (EST Preferred) About the Role At Pavago, one of our clients is hiring a Graphic Designer & Landing Page Developer to create high-performing creative assets and conversion-focused landing pages that directly impact campaign performance and lead generation. This is not a traditional graphic design role. You will: Design ad creatives Build landing pages Optimize user experience Improve conversion rates Launch pages independently Support growth and marketing campaigns This role sits at the intersection of: Design Performance Marketing UX/UI Conversion Optimization The ideal candidate understands that strong design is not just about aesthetics — it’s about driving measurable business results. If you can both design and build landing pages independently while thinking in terms of funnels, user behavior, and conversions, this role is a strong fit. What You’ll Own Creative Design Execution Design high-performing digital marketing assets including: Ad creatives Social media graphics Banners Email visuals Promotional graphics Maintain strong visual consistency across campaigns and brands Translate campaign messaging into clean, engaging, conversion-focused visuals Support marketing initiatives with performance-oriented creative execution Landing Page Design & Development Design modern, responsive, conversion-focused landing pages Build and launch pages using: Webflow Framer Similar no-code/low-code platforms Ensure pages are optimized across: Desktop Tablet Mobile devices Independently manage landing page launches from concept to production UX/UI & Conversion Optimization Improve layouts, user flows, and page structure for: Clarity Engagement Conversions Apply UX/UI best practices across: Landing pages Forms CTAs Visual hierarchy Continuously optimize landing pages based on: Performance insights User behavior Campaign goals Support A/B testing and CRO initiatives when applicable Collaboration & Campaign Execution Collaborate closely with: Marketing teams Copywriters Leadership Campaign stakeholders Execute campaign ideas quickly while maintaining high-quality standards Manage multiple projects simultaneously while meeting deadlines Update and iterate on existing pages and creative assets regularly What Success Looks Like Landing pages launch quickly and accurately Creative assets improve campaign performance and engagement Pages are responsive, polished, and conversion-focused Brand consistency remains strong across all deliverables Design execution directly contributes to: Conversion rates Lead generation Campaign performance What Makes You a Strong Fit You understand how design impacts conversions and user behavior You can independently design and launch landing pages You think in: Funnels User journeys Engagement Performance You balance creativity with execution speed You maintain strong attention to detail and visual consistency You thrive in fast-paced marketing environments Requirements Design & Creative Skills Proficiency in at least one design platform: Figma Adobe XD Sketch Strong portfolio showcasing: Landing pages Paid ad creatives Digital marketing assets Conversion-focused design work Strong understanding of: UX/UI principles Responsive design Visual hierarchy User behavior Landing Page Development Hands-on experience building landing pages using: Webflow Framer Similar platforms Ability to independently: Design Develop Launch landing pages Experience optimizing pages for: Mobile responsiveness Performance Conversions Execution & Workflow Ability to manage multiple projects independently Strong communication and collaboration skills Detail-oriented with high design standards Comfortable working remotely in fast-paced environments Nice to Have Experience in: Performance marketing Growth-focused teams Paid media environments Understanding of: A/B testing Conversion Rate Optimization (CRO) SEO best practices Basic front-end development knowledge: HTML/CSS React Next.js Familiarity with: Git/GitHub Advanced prototyping tools Animation or motion design Tools & Platforms Figma Adobe XD Sketch Webflow Framer Canva HTML/CSS GitHub Google Workspace What a Typical Day Looks Like Design ad creatives and campaign visuals Build and launch landing pages Optimize layouts and conversion flows Collaborate with marketing teams on campaign direction Update and improve existing pages and creative assets Test responsiveness and usability across devices Manage multiple design and development deliverables simultaneously In short: you create and launch high-performing landing pages and marketing creatives that directly improve engagement, conversions, and campaign performance. Key Metrics for Success (KPIs) Landing page conversion rates Speed and accuracy of landing page launches Quality and consistency of creative assets Campaign performance improvements tied to design execution Ability to manage multiple deliverables efficiently Responsiveness and usability across devices Why This Role Stands Out Strong ownership across both design and development Direct impact on marketing performance and lead generation Opportunity to work on: Landing pages Performance campaigns Conversion optimization Digital brand experiences Blend of: Creative design UX/UI Growth marketing Technical execution Opportunity to grow into: Senior Designer CRO Designer Growth Designer Creative Lead Webflow/Framer Specialist Interview Process Initial Screening Call Recruiter Interview Client Interview Offer & Onboarding Apply Now If you: Love creating high-performing landing pages Understand design from a conversion perspective Enjoy combining creativity with execution Can independently launch polished, responsive pages This is a strong opportunity to work at the intersection of design, marketing, and growth.