Graphic Designer & Landing Page Developer (Conversion-Focused) – Remote | EST Preferred

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (EST Preferred)

About the Role

At Pavago, one of our clients is hiring a Graphic Designer & Landing Page Developer to create high-performing creative assets and conversion-focused landing pages that directly impact campaign performance and lead generation.

This is not a traditional graphic design role.

You will:

Design ad creatives
Build landing pages
Optimize user experience
Improve conversion rates
Launch pages independently
Support growth and marketing campaigns

This role sits at the intersection of:

Design
Performance Marketing
UX/UI
Conversion Optimization

The ideal candidate understands that strong design is not just about aesthetics — it’s about driving measurable business results.

If you can both design and build landing pages independently while thinking in terms of funnels, user behavior, and conversions, this role is a strong fit.

What You’ll Own

Creative Design Execution

Design high-performing digital marketing assets including:

Ad creatives
Social media graphics
Banners
Email visuals
Promotional graphics

Maintain strong visual consistency across campaigns and brands
Translate campaign messaging into clean, engaging, conversion-focused visuals
Support marketing initiatives with performance-oriented creative execution

Landing Page Design & Development

Design modern, responsive, conversion-focused landing pages
Build and launch pages using:

Webflow
Framer
Similar no-code/low-code platforms

Ensure pages are optimized across:

Desktop
Tablet
Mobile devices

Independently manage landing page launches from concept to production

UX/UI & Conversion Optimization

Improve layouts, user flows, and page structure for:

Clarity
Engagement
Conversions

Apply UX/UI best practices across:

Landing pages
Forms
CTAs
Visual hierarchy

Continuously optimize landing pages based on:

Performance insights
User behavior
Campaign goals

Support A/B testing and CRO initiatives when applicable

Collaboration & Campaign Execution

Collaborate closely with:

Marketing teams
Copywriters
Leadership
Campaign stakeholders

Execute campaign ideas quickly while maintaining high-quality standards
Manage multiple projects simultaneously while meeting deadlines
Update and iterate on existing pages and creative assets regularly

What Success Looks Like

Landing pages launch quickly and accurately
Creative assets improve campaign performance and engagement
Pages are responsive, polished, and conversion-focused
Brand consistency remains strong across all deliverables
Design execution directly contributes to:

Conversion rates
Lead generation
Campaign performance

What Makes You a Strong Fit

You understand how design impacts conversions and user behavior
You can independently design and launch landing pages
You think in:

Funnels
User journeys
Engagement
Performance

You balance creativity with execution speed
You maintain strong attention to detail and visual consistency
You thrive in fast-paced marketing environments

Requirements

Design & Creative Skills

Proficiency in at least one design platform:

Figma
Adobe XD
Sketch

Strong portfolio showcasing:

Landing pages
Paid ad creatives
Digital marketing assets
Conversion-focused design work

Strong understanding of:

UX/UI principles
Responsive design
Visual hierarchy
User behavior

Landing Page Development

Hands-on experience building landing pages using:

Webflow
Framer
Similar platforms

Ability to independently:

Design
Develop
Launch landing pages

Experience optimizing pages for:

Mobile responsiveness
Performance
Conversions

Execution & Workflow

Ability to manage multiple projects independently
Strong communication and collaboration skills
Detail-oriented with high design standards
Comfortable working remotely in fast-paced environments

Nice to Have

Experience in:

Performance marketing
Growth-focused teams
Paid media environments

Understanding of:

A/B testing
Conversion Rate Optimization (CRO)
SEO best practices

Basic front-end development knowledge:

HTML/CSS
React
Next.js

Familiarity with:

Git/GitHub
Advanced prototyping tools
Animation or motion design

Tools & Platforms

Figma
Adobe XD
Sketch
Webflow
Framer
Canva
HTML/CSS
GitHub
Google Workspace

What a Typical Day Looks Like

Design ad creatives and campaign visuals
Build and launch landing pages
Optimize layouts and conversion flows
Collaborate with marketing teams on campaign direction
Update and improve existing pages and creative assets
Test responsiveness and usability across devices
Manage multiple design and development deliverables simultaneously

In short: you create and launch high-performing landing pages and marketing creatives that directly improve engagement, conversions, and campaign performance.

Key Metrics for Success (KPIs)

Landing page conversion rates
Speed and accuracy of landing page launches
Quality and consistency of creative assets
Campaign performance improvements tied to design execution
Ability to manage multiple deliverables efficiently
Responsiveness and usability across devices

Why This Role Stands Out

Strong ownership across both design and development
Direct impact on marketing performance and lead generation
Opportunity to work on:

Landing pages
Performance campaigns
Conversion optimization
Digital brand experiences

Blend of:

Creative design
UX/UI
Growth marketing
Technical execution

Opportunity to grow into:

Senior Designer
CRO Designer
Growth Designer
Creative Lead
Webflow/Framer Specialist

Interview Process

Initial Screening Call
Recruiter Interview
Client Interview
Offer & Onboarding

Apply Now

If you:

Love creating high-performing landing pages
Understand design from a conversion perspective
Enjoy combining creativity with execution
Can independently launch polished, responsive pages

This is a strong opportunity to work at the intersection of design, marketing, and growth.

Graphic Designer + Landing Page Developer

About this role