The Manager - Grain Sales (Farm & Commercial) leads a team of
4-7 District Sales Managers (DSMs) to deliver profitable revenue growth across both farm and commercial grain markets. This role owns regional performance by driving disciplined execution across a unified go-to-market strategy, delivering results through dealer networks, commercial contractors, and direct engagement with key accounts.
This leader is responsible for executing across three core growth levers: new dealer and contractor development, new product adoption, and share-of-wallet expansion, while also supporting strategic account engagement and commercial market growth.
The Manager operates as a hands-on field leader, spending 50-80% of time in the field coaching DSMs, engaging dealers and contractors, and supporting execution with key customers. This role reports to the Director of Sales and plays a critical role in aligning farm and commercial strategies into a single, high-performing regional sales engine.
Your Impact & Responsibilities
Team Leadership & Field Sales Execution
- Lead, coach, and develop a team of 4-7 DSMs across multiple geographies and market segments
- Spend 50-80% of time in the field driving execution, reinforcing standards, and coaching in real-time
- Establish clear expectations, operating rhythms, and accountability for results
- Conduct regular field reviews to elevate individual and team performance
- Own regional revenue performance and delivery across farm and commercial segments
- Exercise discount and pricing authority within defined guidelines
- Balance growth and profitability, ensuring disciplined decision-making
- Ensure strong pipeline management, forecasting accuracy, and visibility to results
- Coach DSMs on value-based selling, margin discipline, and customer prioritization
Dealer & Commercial Network Strategy
- Evaluate dealer and contractor coverage to identify gaps, overlaps, and growth opportunities
- Lead efforts to recruit, onboard, and develop high performing dealers and commercial contractors aligned to strategic needs
- Partner with DSMs to improve or transition underperforming dealers
- Build a dealer and contractor network capable of supporting long-term growth objectives
Develop & Execute Growth Strategies - Partner with Business Development Manager to drive execution of company growth priorities:
- Existing dealer growth through share of wallet and geographic expansion
- Drive disciplined account planning and execution across the region
- Coach DSMs to identify and capture cross-sell and upsell opportunities
- Strengthen alignment and commitment with key dealer partners
- New dealer and contractor recruitment and conversion
- New product adoption
- Ensure effective rollout and adoption of new products
- Align DSMs and dealers around product priorities and growth expectations
- Provide structured field feedback to improve product and go-to-market execution
Dealer Relationships & Market Leadership
- Build and maintain relationships with key dealer principals, contractors and key strategic accounts
- Act as a senior point of contact for high-impact partnerships
- Reinforce company credibility and commitment in the market
Cross-Functional Collaboration
- Partner with Marketing, Product, and Operations to improve outcomes
- Share market insights to refine strategy and execution
- Identify and remove barriers that limit ease of doing business with dealers and contractors.
- Promote a culture of transparency, collaboration, and continuous improvement
- Your Experience and Qualifications
- 7+ years of sales experience, including leadership of field sales teams
- Proven success managing and growing revenue through dealer/distribution networks
- Experience in agriculture or commercial construction strongly preferred
- Demonstrated success in network development, account growth, and sales territory leadership
- Strong coaching, communication, and performance management skills
- Ability and willingness to travel extensively (50-80% field-based role)
Compensation And Benefits
Base Salary: $130,000 - $170,000 annually, plus eligible for an annual bonus. This is dependent upon job related knowledge, experience, and skills.
Benefits will include the ability to elect health care and wellness plans, dental and vision plans, flexible and virtual work options (where available), 401(k) Savings Plan with company match, paid holidays, paid time off, health savings and flexible spending accounts, reimbursement for continuing education, life insurance, and other supplemental insurance plans.
Your Workplace and Travel
You will be working a remote/field based role, with travel throughout North America to meet with commercial contractors, end users and internal teams.
Expected travel to be 50%-80%.