Google/YouTube Ads Specialist (Demand Gen | Ecommerce) Funnel | Remote | Full-time

The Role

You'll own Demand Gen campaigns across Google and YouTube for a portfolio of ecommerce clients. This isn't a generalist role. You need to know what makes someone stop scrolling on YouTube, why a Demand Gen campaign bleeds spend, and how to fix it before the client notices.

You'll work directly with senior strategists, get visibility across a range of verticals, and move fast.

What You'll Do

• Build, launch, and optimise Demand Gen campaigns on Google Ads
• Write and brief creative that performs on YouTube, Discovery, and Gmail placements
• Run audience segmentation and test creative variations systematically
• Analyse performance data and translate it into client-facing insights
• Collaborate with the strategy team on account structure and scaling decisions
• Stay sharp on platform changes, betas, and what's actually working now

What We're Looking For

• 2+ years managing Google Ads accounts with a focus on Demand Gen or YouTube
• Hands-on ecommerce experience, not just lead gen
• Comfort reading data and forming a view, not waiting to be told what to do
• Strong creative instinct, you know what hooks work on YouTube and why
• Clear written communication, client-facing experience a plus
• Experience with Google Merchant Center, feed management, and shopping campaigns is a bonus

What You Get

• Remote, async-first culture
• Work across 40+ live accounts with real budgets
• Direct access to the founding team
• Room to grow as the agency scales