Google Ads & YouTube Funnel Strategist

About GrowthEdge

We're a Google and YouTube Ads agency based in Australia, managing paid media for 50+ ecommerce brands. We came up as brand owners before we became strategists, and that shapes how we think about accounts. We're growing fast and need someone who can build and run full-funnel Google and YouTube strategies without being babysat.

The Role

You'll own strategy across a portfolio of ecommerce client accounts. That means building funnel architecture from scratch, diagnosing underperforming accounts, and writing briefs that turn into creative that converts. You're not here to push spend around a dashboard. You're here to think.

What You'll Do

• Build and manage Google Ads account structures across Search, Shopping, Performance Max, and Display
• Develop YouTube ad funnel strategies: top-of-funnel awareness through to retargeting and conversion
• Write creative briefs for YouTube ad scripts (hooks, story arcs, CTAs) that your video team executes
• Analyse performance data and translate it into clear next actions, not spreadsheet dumps
• Run weekly account reviews and prepare client-facing strategy commentary
• Stay across Google's product changes and know how to adapt before accounts take a hit

You're a Fit If

• You've managed $50k+/month in Google Ads spend, ideally for ecommerce
• You know the difference between demand capture and demand creation and build accordingly
• You can write a YouTube ad brief without a template
• You think in funnels, not campaigns
• You're comfortable owning your accounts. You flag problems early and solve them before the client asks
• You're direct in client and team communication

Bonus Points

• Experience with Google Merchant Centre, feed optimisation, and Shopping strategy
• Background in direct-response copywriting or creative strategy
• Previous agency experience managing multiple accounts simultaneously

What We Offer

• Remote-first. Work from anywhere.
• Fast-moving team that rewards performance, not hours
• Direct access to agency leadership and a real seat at the strategy table
• Competitive pay based on experience