Go-To-Marketing Engineering Lead

Position Summary: With team members and customers in 39 countries around the globe, HostPapa is currently one of the fastest-growing web hosting companies with a wide range of products available. At its core, we provide individuals and small and medium-sized businesses with access to valuable tools and services critical to their online success, including a Website Builder service for making website creation an ultra-easy task for anyone. Tailored to meet every user's unique needs, our award-winning customer support, email, and cloud-based solutions keep HostPapa at the cutting edge of the web hosting industry and innovation by putting our customers first. This role focuses on CloudBlue, a HostPapa business that powers cloud commerce for many of the world’s largest service providers, including major Telcos, distributors, and MSPs. CloudBlue enables partners to monetize and manage cloud services and subscriptions at scale, combining the agility of a high-growth business with the backing of a global organization. As the Go-To-Marketing Engineering Lead , you will design, build, and optimize the systems that power CloudBlue’s revenue engine. You will sit at the intersection of sales, marketing, data, and automation, creating scalable GTM infrastructure that makes our teams faster, smarter, and more effective. This is a hands-on role for a builder who can evaluate, implement, and connect tools across the GTM stack while driving measurable impact on pipeline growth and revenue performance. What you’ll do Own and optimize CRM architecture (HubSpot preferred), including lifecycle stages, pipeline structure, and attribution models Build and maintain automated workflows across the funnel (lead routing, scoring, nurturing) while ensuring data quality, integrity, and reporting accuracy Implement and integrate tools across the GTM stack using APIs, webhooks, Zapier, Make, N8N, or native integrations Build and manage outbound infrastructure (domains, sequencing, tracking) and improve deliverability and system performance Manage enrichment and prospecting tools while configuring outbound campaigns across email, LinkedIn, social, and retargeting channels Develop dashboards and reporting for pipeline, funnel performance, LTV, and conversion metrics; support forecasting and revenue planning Run and analyze GTM experiments (ICP testing, messaging, segmentation) and drive continuous optimization of acquisition funnels and conversion rates Identify bottlenecks and implement systematic improvements to increase pipeline velocity and sales efficiency Partner closely with Sales, Marketing, and Leadership teams to support expansion initiatives and provide strategic insights Support other tasks or projects as assigned to meet team and business needs About you 2–5+ years of experience in RevOps, Growth Engineering, Sales Operations, or a similar role Strong experience with HubSpot or other CRM platforms Solid understanding of B2B SaaS revenue funnels Familiarity with billing, subscription management, and monetization platforms Experience with marketing automation tools Comfortable working with APIs and system integrations Strong analytical mindset with systems-thinking approach Fluent in English, both written and verbal Experience with CRM configuration and workflow automation Knowledge of data enrichment and segmentation strategies Familiarity with attribution modeling and funnel reporting SQL skills or advanced spreadsheet modeling capabilities Experience with tools such as HubSpot, Apollo, ZoomInfo, Warmly, Clay, Zapier, Make, Outreach, Salesloft, GA4, or similar analytics platforms What We Offer: Work from anywhere - this is a remote opportunity A competitive salary that values you and your unique skill sets Career advancement & professional development opportunities to help you reach your full potential Flexible work arrangements to support work/life balance About Us: At HostPapa, we’ve been committed to providing a complete array of enterprise-grade cloud services solutions to every business owner since 2006. These services, traditionally out of reach to smaller businesses, are offered in a one-stop shop, making it quick and easy for customers to select the services they need to grow. We back these offerings with 24/7 award‑winning customer support in four languages. Our HostPapa team values diversity and inclusion. We have a friendly company culture built on trust and respect. With the acquisition of several companies into our product portfolio, we’re growing at an incredible rate and have ample opportunities for career growth. Come join our talented team of enthusiastic, hard-working, passionate, driven people engaged in meaningful, innovative work. We can’t wait to meet you! HostPapa is an equal-opportunity employer committed to diversity and inclusion. As a multicultural organization, we encourage individual achievement and recognize the strength of our diverse team. HostPapa is committed to providing accommodations for people with disabilities. If you require accommodation, please let us know, and we will work with you to meet your needs. Accommodation may be provided in all parts of the hiring process. It is anticipated that this position will be performed outside of Ontario .