Go To Market Engineer

Title: Go-To-Market Engineer Location: Remote US Reports To: Vice President of Revenue Operations Compensation: $110,000-140,000 base salary plus benefits and equity About Brilliant: Brilliant is an innovative branded products and corporate gifting company. Built with our clients in mind and a focus on creativity and technology, Brilliant curates, produces, and helps companies distribute memorable branded merchandise and custom products. Whether it's newsworthy press kits, welcome gifts for new employees, merchandise sets to promote a product launch, or giveaways people love - our team of retail trend experts and designers work together to produce impactful products that bring brands to life. As a full-service partner, we offer product concepting, sourcing, design, custom packaging, merch collections, company stores, touchpoint gifting, warehousing, fulfillment and distribution. Technology is part of our DNA. Our proprietary systems gives clients instantaneous access to important information and tools, including real-time inventory data, on-demand fulfillment services, and convenient 3rd party system integrations, such as Salesforce, Workday, and Zapier - reducing busy work and creating a seamless experience for gift givers and receivers. About the Role: Brilliant builds the technology and operations behind some of the world's most thoughtful corporate gifting programs. As our GTM Engineer, you'll own the systems and data that power how we find, win, and grow customers. We are looking for a builder. As our first GTM Engineer, you'll spend your time designing lead scoring models, managing our Salesforce infrastructure, turning intent signals into actionable sales queues, and building AI-powered workflows that reduce manual analysis across the revenue team. You'll sit at the center of Sales, RevOps and Marketing - and you'll have real ownership over the tools and insights that drive decisions. What You’ll Do: Salesforce & GTM Infrastructure Serve as a technical owner of our Salesforce environment, managing data integrity, workflow automation, integrations, and reporting/dashboards Design and maintain lead/account scoring models, routing logic, and lifecycle stage definitions inside SFDC Continuously improve the GTM tech stack to ensure clean data flows between Salesforce and connected tools Ensure ABM campaigns are properly recorded in Salesforce, including QA of workflows, lifecycle stage accuracy, and campaign member statuses Own post-event lead capture, follow-up workflow setup, and pipeline attribution in Salesforce for all field events, activations, and webinars Maintain CRM data hygiene, list management, and campaign member statuses to ensure accurate MQL tracking and attribution across all active programs Intent & Signal Intelligence Maintain and optimize the UserGems integration including Salesforce data flows, job change alert routing, and intent signal surfacing Partner with Marketing on audience strategy, targeting criteria, and how UserGems signals connect to ABM channels (LinkedIn + Google) Expand our intent data stack by evaluating, integrating, and maintaining additional sources alongside UserGems Build automated workflows that translate intent signals into prioritized, actionable lead queues in Salesforce AI-Powered Data Aggregation & Analysis Own reporting and analysis that measures the impact of our tooling and process, including UserGems, LinkedIn Sales Navigator and more Use Claude and other AI tools to aggregate, clean, and synthesize data across disparate GTM sources Build AI-assisted tools that surface insights on accounts, personas, and pipeline health that reduces manual analysis time and improves decision quality Automate insights from home grown tools in Salesforce, including automated alerts and playbooks sent to the account team, leveraging AI-powered workflows Partner with Marketing and Rev Ops as the primary analytical thought partner, proactively automating recurring reporting workflows and surfacing performance insights that inform campaign strategy and budget decisions Marketing Attribution Design, build, and maintain attribution models that accurately reflect how marketing investments and sales initiatives drive pipeline and revenue Experience building and owning marketing attribution models and measuring/analyzing performance data across all active marketing channels such as paid media (LinkedIn, Google), ABM programs, email campaigns, and event marketing Deliver clear attribution reporting to stakeholders, including channel ROI and data-driven budget recommendations What You’ll Bring 5+ years of experience in a GTM Engineering, Revenue Operations, or Marketing Operations role at a B2B SaaS company with demonstrable experience supporting a demand generation function, including hands-on work with performance analysis. Hands-on experience with intent and contact intelligence platforms, direct experience with UserGems is a strong plus Demonstrated use of AI tools as a core part of your daily activity (Claude, ChatGPT, or similar) to aggregate data, generate analysis, and build intelligent workflows Experience building and owning marketing attribution models Salesforce fluency and the ability to build reports and dashboards, manage objects, write flows, implement integrations and debug data issues with the help of a contracted developer Experience with a BI tool (Metabase, Looker, Tableau, etc.) is a plus Strong communicator who can translate technical findings into clear business recommendations for non-technical stakeholders Comfortable working in a lean, fast-paced GTM team and able to complement strategic direction with operational and analytical execution. Why Join Us Brilliant Perks & Benefits: We’re pleased to offer our full-time teammates Medical, Dental, & Vision benefits in addition to perks like flexible PTO, paid company holidays, and a work from home stipend for new hires! Impact at scale: Work with top brands and support thousands of personalized gifting experiences annually Cutting-edge tech stack: By building our technology in-house as well as hosting our own fulfillment center, we blend curated technology and powerful systems to provide curated offerings, fulfillment workflows, and automation Hands-on collaboration: Join a team that’s passionate about providing high quality, curated offerings, that enhance brand and employee loyalty, while working cross-functionally across the organization. Global footprint: Support clients across 180+ countries and impact the full giftee journey Growth & innovation: Contribute to developing new platform capabilities and workflow possibilities EEOC Statement: Brilliant is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, genetic information, or pregnancy, or any other characteristic protected by law. Our policy of equal employment opportunity applies to all aspects of employment, including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. We are committed to fostering a fair and merit-based workplace where every employee feels valued and respected. California Workforce Privacy Notice https://www.brilliantmade.com/legal/california-employee-privacy-notice