Global SEO & Organic Growth Manager (Multi-Country | eCommerce)

* This position is for LATAM-based candidates. We’re looking for a hands-on Global SEO & Organic Growth Manager to own and scale organic traffic and revenue across our multi-country eCommerce ecosystem and supporting content sites. This role is full ownership. You will design, execute, and optimize the entire organic growth engine end-to-end — technical SEO, content, link building, international SEO, analytics, and AI/LLM discovery (GEO/AIO). No agencies. No hand-offs. You are the in-house authority accountable for results. You’ll collaborate with CRO/Shopify, creative, product, customer service, and leadership teams to align priorities and ship work, but you are the final owner of organic strategy, execution, and performance across markets. Proven hands-on experience scaling eCommerce SEO with measurable traffic and revenue growth Ability to personally implement SEO changes or produce dev-ready tickets with QA ownership Demonstrated experience with multi-country SEO (hreflang, canonicals, localization) Strong technical SEO skills across audits, fixes, and deployment coordination Real content strategy experience from research through publishing and optimization Proven link-building and digital PR experience (no spam or shortcuts) Backlink risk management experience, including toxic link cleanup and disavow strategies Strong analytics capability using GSC, GA4, and keyword tracking tools Tools & Skills Google Search Console (expert level) GA4 (SEO performance and attribution validation) Ahrefs, Semrush, or equivalent Screaming Frog or similar technical audit tools Shopify SEO experience (themes, collections, structured data basics) Nice to Have International SEO experience across multiple English-speaking markets Experience with EU or multi-region expansion Digital PR relationships in eCommerce, automotive, tools, or blue-collar niches Advanced schema, entity optimization, and knowledge graph experience Experience managing writers and editorial production systems Responsibilities Organic & Multi-Country SEO Strategy Own organic growth strategy across multi-country eCommerce stores and supporting sites Define site and market roles to avoid cannibalization and maximize coverage Implement and manage hreflang, canonical rules, internal linking, and localization strategies Build scalable “winner” frameworks to replicate successful content and page structures across markets Technical SEO Ownership Audit and improve crawlability, indexation, Core Web Vitals, site speed, redirects, and duplicate content Own Shopify SEO fundamentals: collections, filters/facets, pagination, thin pages, and index bloat control Implement and validate structured data (Product, FAQ, HowTo, Review, Organization) Create dev-ready tickets, coordinate fixes, QA implementations, and verify results Content & Editorial Engine Build keyword strategy and SEO-driven site architecture (collections, category hubs, comparisons, guides) Own editorial planning, content briefs, publishing workflows, and content refresh cycles Ensure content aligns with local search intent, terminology, seasonality, and competitive landscapes Create SEO launch playbooks for new products and collections Authority, Link Building & Digital PR Execute sustainable link acquisition strategies via outreach, partnerships, features, and resource placements Reclaim unlinked mentions and build long-term publisher relationships Define and track authority targets tied directly to rankings and revenue impact Backlink Risk & Profile Management Monitor backlink health and identify toxic or risky patterns Execute cleanup strategies including link removals and disavow when justified Maintain anchor text balance, velocity awareness, and documentation of all actions AI / LLM Discovery (GEO / AIO) Build source-of-truth pages designed for AI citation (FAQs, specs, comparisons, definitions) Strengthen entity signals through consistent brand and product information across trusted sources Publish structured, reference-ready content for AI-driven search systems Track AI visibility via citations, mentions, branded queries, and SERP feature presence Reporting & Performance Analysis Maintain weekly KPI dashboards (organic traffic, rankings, index coverage, backlinks, site health) Deliver monthly organic performance reviews with revenue and market-level insights Identify changes, diagnose causes, and define clear next actions Competitive compensation in USD. Fully remote work.