Global Paid Search Manager

Our Purpose At SentinelOne, we are driven by a clear purpose: to give the advantage to those who secure our future. As AI reshapes how organizations build, operate, and innovate, the responsibility to protect them becomes more critical than ever. When you join SentinelOne, your work helps protect global enterprises, critical infrastructure, and the technologies shaping tomorrow. If you are motivated by meaningful challenges and want your impact to be real, measurable, and global, you will find purpose here. About Us SentinelOne is a company at the intersection of AI and security, pioneering a new operating model for cybersecurity. Our AI-native platform unifies protection across endpoint, cloud, identity, data, and AI systems to deliver autonomous detection and response with clarity and speed. By combining real-time analytics, intelligent automation, and a unified data foundation, we reduce noise, simplify complexity, and empower security teams to focus on what truly matters. Our teams are builders, problem-solvers, and innovators committed to shaping the future of security. If you are excited to solve hard problems alongside talented, mission-driven people, we invite you to help us build a safer future for humanity. What Are We Looking For? We’re looking for people who are relentlessly curious and committed to continuous learning. AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts. Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes. We’re looking for people who are relentlessly curious and committed to continuous learning. AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts. Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes. As a Global Paid Search Manager, you will own the end-to-end paid search strategy across global markets. You will deploy AI agents, MCP server integrations, and LLM-powered workflows to drive pipeline growth at scale. This means replacing manual processes with intelligent automation across bid management, keyword strategy, and creative testing. What Will You Do? Primary Responsibilities Include: Set the global paid search vision across mid-market and enterprise segments, with AI-augmented workflows built into every layer Use Google Ads MCP server integrations to automate campaign management, surface insights, and act on signals faster than manual workflows allow Deploy AI agents for automated bid adjustments, budget pacing, and anomaly detection across Google and Microsoft Ads Use Claude Enterprise, Gemini for Ads, and Performance Max AI for keyword research, match type analysis, negative keyword mining, and query categorization Build and scale AI-generated ad copy and creative testing frameworks — structured, hypothesis-driven, and continuous Drive bid strategy through AI-powered models, value-based bidding (VBB), and audience signals (RLSA, Customer Match, CRM-based targeting) Develop SEM playbooks that embed AI into every repeatable workflow, from campaign builds to performance reporting Partner with Analytics and Data teams to ensure end-to-end visibility into ROI, pipeline contribution, and attribution across campaigns Own annual and quarterly budget planning, pacing, and forecasting Close the loop between ad spend and pipeline contribution, from first click to closed-won, in partnership with Analytics Maintain campaign hygiene: naming conventions, UTM governance, conversion imports, and offline event tracking Stay ahead of platform AI betas and algorithm updates through direct relationships with Google and Microsoft reps What Skills and Knowledge Will You Bring? Ideal candidates will have: 4+ years in SEM or performance marketing, managing multi-million dollar budgets with measurable pipeline impact 1-2 years of hands-on AI fluency in a paid search or performance marketing context Operational experience with Claude Enterprise, Gemini for Ads, or Performance Max AI in day-to-day workflows Familiarity with Google Ads MCP server or agent-based campaign management approaches Proven use of AI agents for bid automation, creative testing at scale, or keyword strategy Deep experience with enterprise B2B SaaS and full-funnel visibility led to closed-won Fluent in Salesforce, Tableau or Looker, offline conversion tracking, and enhanced conversions for leads Strong analytical foundation: bid modeling, forecasting, and attribution Home base in NYC or on the east coast Preferred Qualifications: Experience building AI-powered creative and copy testing systems at scale Familiarity with multi-touch attribution (MTA), MMM, or incrementality testing Knowledge of paid/organic alignment strategies Strong platform relationships with Google and Microsoft for beta access and co-marketing Experience scaling SEM programs across global markets Why SentinelOne? AI is redefining how the world operates and rewriting the rules of security in real time, and SentinelOne was built for this moment. From day one, we architected an AI-native platform designed to operate at machine speed, not as an add-on to legacy systems but as the foundation itself. If you want to build where innovation and impact move together, this is that place. We invest in our Sentinels with comprehensive, competitive benefits designed to support you and your family: Equity & Rewards Restricted Stock Units (RSUs) Employee Stock Purchase Plan (ESPP) Time Off & Wellbeing Flexible time off Paid company holidays and paid sick time Gender-neutral parental leave Grandparent leave Insurance & Financial Security Medical, dental, and vision coverage 401(k) retirement plan with company match Life and disability insurance Health and dependent care FSA Voluntary benefits (hospital, accident, critical illness) Employee Assistance Program (EAP) ARAG pre-paid legal Nationwide pet insurance Cancer Care program Global business travel medical insurance Work Perks & Flexibility Home office allowance Mobile phone reimbursement Wellness & Lifestyle Wellness coach Wellness/gym reimbursement Fertility coverage Adoption & surrogacy reimbursement This U.S. role has a base pay range that will vary based on the location of the candidate. For some locations, a different pay range may apply. If so, this range will be provided to you during the recruiting process. You can also reach out to the recruiter with any questions. Base Salary Range $102,080 — $140,800 USD SentinelOne is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. SentinelOne participates in the E-Verify Program for all U.S. based roles.