Global Marketing Manager (Pipeline & Growth Strategy Lead)

Global Marketing Manager (Pipeline & Growth Strategy Lead) If you are excited about building and leading a data-driven, AI-powered marketing engine, this could be your next step. About the Job Medix Biochemica is a global leading company powering the in vitro diagnostics (IVD) industry with mission-critical raw materials. With Finnish roots and operations across Europe, the U.S., and Asia, our teams work at the intersection of science, manufacturing, service and reliability - helping our customers deliver trusted diagnostic results to billions of patients worldwide. What sets Medix Biochemica apart is not just what we do, but how we do it. We are an independent, science-driven partner focused on quality at scale, supply security, and sustainable technologies. Our global manufacturing footprint and local technical service teams enable us to move quickly, support customers close to where they operate, and build consistency into every product we deliver. Backed by strong financial resources and a clear long-term strategy, we’ve grown through targeted acquisitions and continued investment in people, capabilities, and infrastructure - all in service of our ambition to be the first-choice partner for mission-critical IVD components. This growth has expanded our portfolio and created new opportunities for collaboration, innovation, and impact across disciplines, and geographies. Just as we’re committed to enabling reliable diagnostics, we’re equally committed to creating a workplace where people can do meaningful work and grow. Our culture is guided by shared values - We Care, We Dare, and We Deliver - which shape how we work together, challenge ideas, and turn scientific expertise into real-world impact. With over 260 colleagues globally, Medix Biochemica offers the scale of an international organization with the openness, agility, and purpose of a company still building its future. Role Overview Medix Biochemica is transforming its commercial model, and marketing is at the center. We are hiring a Global Marketing Manager to lead marketing strategy, performance, and customer engagement, ensuring that marketing becomes a measurable driver of pipeline and revenue growth. This role is ideal for someone who combines strategic thinking, data-driven decision-making, and modern AI-powered marketing approaches. You are the strategic owner of the marketing funnel: Marketing owns awareness, builds interest and consideration, resulting in qualified opportunities. Your goal is to ensure this funnel is clearly defined, fully measurable, and continuously optimized for growth impact. This is not traditional marketing leadership, you will: Build a data-driven, AI-first marketing model Make marketing performance transparent and measurable Link marketing directly to commercial outcomes (pipeline and revenue) Operate in a lean, high-impact team with global reach. Your Team & Ways of Working You will collaborate with a high-impact marketing team, combining strategy with strong execution. Partner with the Digital Marketing Manager to drive digital performance Guide the work of Marketing Operations Specialist Work in close collaboration with Product Management to ensure alignment between portfolio priorities and marketing execution Align closely with sales and commercial leadership to ensure seamless funnel conversion and revenue impact Act as the link between strategy and execution, ensuring that marketing efforts are tightly connected to business priorities, customer needs, and measurable outcomes. Key Responsibilities: Lead Marketing Strategy & Segmentation Define and execute segment-based marketing strategies (e.g. IVD manufacturers, Corporate Accounts, Distributors) Prioritize high-growth segments, applications, and key accounts Ensure alignment between portfolio strategy and market opportunities Own the Marketing Funnel & Performance Design and optimize the end-to-end marketing funnel Define, track, and continuously improve key KPIs, such as: Lead quality, Sample conversion and Pipeline value and contribution Build transparency on marketing performance and impact Drive Customer-Centric Marketing Define customer journeys and engagement models across segments Ensure relevant, consistent messaging and content generation Strengthening marketing’s role in the overall customer experience Define AI-Powered Growth Strategy Lead AEO / GEO (Answer Engine Optimization) strategy to increase visibility in AI platforms Define scalable content themes (e.g., neurology, infectious diseases, hormones) Leverage data and AI-driven insights to guide marketing decisions Identify new opportunities to scale demand generation using AI Lead and Align Execution Orchestrate execution across marketing resources and campaigns Ensure strong alignment between marketing, product management, and sales Translate strategy into clear priorities and actionable plans Ensure consistent, high-quality execution across regions and channels Required Skills & Background: 5–10+ years of experience in B2B marketing (life science / diagnostics experience is a strong advantage) Bachelor’s or Master’s degree in Marketing, Biochemistry, or a related field Strong background in demand generation and performance marketing across digital channels Proven experience managing content creation, marketing funnels, KPIs, and measurable impact on pipeline and revenue Strategic mindset combined with a practical, hands-on execution when needed Experience working across functions (sales, product management, leadership) and influencing globally Strong analytical skills and data-driven decision-making capability Solid understanding of SEO and modern discoverability approaches (AEO/GEO – AI search visibility) and their role in demand generation Ability to translate AI, data, and market insights into scalable marketing strategies and content direction Interest in AI and modern marketing technologies, with a forward-looking mindset Excellent communication skills; fluent English required Why Join Us: Diagnostics are at the core of modern healthcare. By ensuring quality and reliability at the component level, we help enable earlier detection, better treatment decisions, and better outcomes for patients globally. Shape how marketing drives growth in a global mission-critical component company. High visibility and direct impact on company strategy and performance. Build a modern, AI-enabled marketing function from the ground-up. Owning and optimizing the full marketing funnel. Driving measurable pipeline and revenue impact. Work closely with Product Management, sales, and leadership. How to Apply: We are looking to fill this position as soon as possible, and interviews can start throughout the application period, which is open until 18 June 2026. To ensure full consideration, submit your application early, as we may proceed with candidates before the deadline. Locations Espoo, Finland , Europe Remote status Hybrid Espoo, Finland We Offer Big enough company to be industry-leading but small enough to have flexibility and the feeling of being part of a community An international and diverse working environment with colleagues passionate about making a difference in the IVD industry A welcoming culture where you can utilise your skills but also grow and develop them alongside our rapidly growing organization Workplace & Culture Our heritage provides us with a strong foundation. We are proud of our quality, are explorers at heart, and are all committed team players—it’s in our DNA. Our passion, diversity, and values form the foundation of our shared culture. We are passionate about innovation and delivering quality to our customers and people. As part of our We Care value, we strive for a diverse culture of inclusion and belonging. We come from all around the world and have employees in many different countries. This means our team speaks many of different languages. Our employees also have diverse professional backgrounds and education. Some have been with us for only a few months while, others have been here for over 40 years. We also strive for a diverse culture where everyone can be their true selves at work - making a difference in the success of the company and the world around us. About Medix Biochemica A truly global company with a proudly Finnish background, we’ve dedicated decades to serving the IVD industry. Founded in 1985 Co-workers 300