Global B2C CMO for Hedepy

Hedepy is one of the fastest-growing mental health platforms in CEE. We operate in 9 markets and our mission is simple: make quality mental health care accessible to anyone who needs it. Behind that mission is a fast-moving, remote-first team that values speed, ownership, and modern tools, including a strong AI-positive mindset across the whole company. We’re now looking for a Global B2C CMO to lead and scale our consumer marketing function across all markets. What this role is about You’ll own Hedepy’s B2C growth engine end to end: brand, performance, and the connection between them. You’ll lead our regional marketing leads, work closely with our Head of Performance, and partner with product, BI, and country leadership to turn marketing into a predictable revenue driver. This is a builder role. We’re not looking for someone to maintain what exists, we’re looking for someone to raise the bar on strategy, execution, and accountability across markets. What you’ll do Set the global B2C marketing strategy, annual plan, and budget allocation across 9 CEE markets Lead and develop regional marketing leads / country CMOs and coordinate with our Head of Performance Integrate brand and performance into one operating model: positioning, messaging, campaign architecture, growth experiments Own the numbers: acquisitions, orders, revenue contribution, CAC, channel mix, and conversion quality Build the operating cadence: priorities, reporting, decision rituals, ownership by market and channel Partner cross-functionally with product, BI, finance, and country leadership Roll up your sleeves on critical launches and market priorities when it matters Must-have 5+ years of senior B2C marketing leadership experience, including at least 3+ years leading marketing in a multi-market or multi-country business. Proven ownership of growth metrics (acquisitions, orders, revenue, CAC, ROI) with concrete, measurable results you can walk us through. Hands-on experience across both brand building and performance marketing (Google Ads, Meta Ads, programmatic, SEO, CRM, or similar), not just oversight, real execution depth. 3+ years of people leadership experience, including managing senior marketers or regional leads across multiple countries. Strong analytics literacy: comfortable working directly with BI/data teams, reading dashboards, and making data-driven decisions.Active use of AI tools (such as ChatGPT, Claude, Perplexity or similar) as part of your daily workflow, for analysis, creative iteration, reporting, or research. Fluent English (C1+), written and spoken. Native level of CZ/SK/RO/HU. Nice to have Experience in subscription, healthcare, mental health, or other trust-heavy consumer categories Experience scaling marketing in a startup or scale-up environment (Series A–C stage) Familiarity with automation tools, no-code workflows, MCP servers, or modern AI tooling beyond chat interfaces Experience building a marketing function from scratch (not only inheriting one) Free psychotherapy sessions on Hedepy Full ownership of a critical growth function in a mission-driven company Remote-first setup with flexible hours A team that genuinely believes in moving fast, using AI well, and not wasting time on theater Direct collaboration with founders and leadership If you’re a builder who combines sharp strategic thinking with sleeves-rolled-up execution and you’re excited about AI, speed, and modern tools, we’d love to talk. Meet the B2 marketing team