General Manager Marketing (Australia)

General Manager Marketing (Australia) Lead the Australian marketing function for a fast-growing online gaming brand, driving commercial growth and disrupting the market Apply In Australia, Dabble has been operating a licensed sportsbook under the NTRWC since 2021. We're here to deliver extraordinary - with a truly immersive social betting experience designed to provide evolutionary entertainment to our punters via genuine interaction and engagement. We have office hubs in Darwin, Melbourne, Brisbane, Sydney, Adelaide, and Albury. While we support remote-friendly work, we also encourage our people to take advantage of our national network of offices, offering cross-office sponsored flights year-round to promote collaboration and connection. Our global operations span multiple markets, including our innovative Daily Fantasy Sports app servicing the United States which launched in 2023, and our latest launch into the UK in 2025. We are a team of highly driven enthusiasts and we are looking for our next Dabbler to join us as we continue in our journey. Dabble Culture Dress for your day so you can focus on what matters Switch up your office, work from home, work from wherever helps you to deliver Genuine, like-minded team of visionaries. We welcome ideas big and small! Scheduled focus time to encourage deep thought Our annual convention, Dabblecon, brings us all together to celebrate our successes and plan continued evolution over the coming year Each day is led through upholding our core Values: Fun, Celebratory, Community, Evolutionary and Focus Dabble Perks Five weeks of paid annual leave for all Dabblers Paid parental leave for both primary and secondary caregiver Flexibility with working hours to accommodate our cross-country employee base: you are free to manage your own time Your wellness is our genuine concern: We sponsor access to the Sonder app for employees and their families with 24/7 support across mental health, medical advice, safety support and more Annual cash bonus based on Company performance metrics Dabble Day Dividend: all Dabblers split the day’s revenue evenly on our birthday each year. You share the workload, why shouldn’t you share the reward? Overview As General Manager (GM) of Marketing (Australia), you'll lead Dabble's Australian marketing function and drive commercial performance in our home market - the engine of our global growth story. You'll own the strategy, budget and execution across marketing, working closely with the CMO and cross-functional leaders to drive acquisition, retention, customer value and long-term growth. You'll lead a talented local team while directing our internal agency functions across Creative, Video, Acquisition and CRM to ensure every initiative delivers a 6-star customer experience. This is a rare opportunity to disrupt a crowded market, make meaningful impact on business outcomes, while helping us build the brand that will scale to 30 markets by 2030. Primary Location This role is currently open to all locations within Australia, however candidates based in Melbourne may be preferred. Responsibilities Lead the Australian marketing function, setting the strategy and direction to drive sustainable commercial growth. Own key marketing and business performance metrics, including acquisition, retention, customer value and profitability. Develop and execute marketing plans that align with Dabble's commercial objectives and growth ambitions. Lead, coach and empower a high-performing team across social, community, content and campaigns. Partner with Dabble's internal agency teams to deliver bold, creative work that cuts through and drives results. Identify new opportunities to grow the brand, acquire customers and strengthen community engagement. Collaborate closely with Product, Trading, Customer Engagement, Data, Compliance and global marketing teams to achieve shared business goals. Manage marketing investment and resources to maximise commercial return. Champion a culture of innovation, accountability and continuous improvement. Ensure all marketing activity is compliant with Australian wagering regulations and advertising standards. Skills & Qualifications Proven senior strategic experience leading high-performing marketing teams in fast-paced, high-growth environments. Strong commercial acumen, with a track record of driving acquisition, retention, customer value and business growth including experience managing substantial marketing budgets and making data-driven investment decisions. Ability to translate commercial objectives into clear marketing strategies and measurable outcomes. Significant experience in the wagering and/or sports betting industry, or relevant B2C technology industry. Experience leading cross-functional teams and influencing stakeholders at all levels of an organisation. Strong understanding of social media, content and community-led marketing. Exposure to leading within a regulated environment, meeting compliance requirements and advertising standards. A creative mindset with the ability to identify opportunities that make brands stand out in competitive markets. Strong grasp of social media platforms and trends - Gen Z fluency will be highly regarded. Passion for sport and building brands that genuinely connect with communities. Are you a Dabbler? A Dabbler’s attitude is paramount, as the right person will be able to learn quickly and adapt to any skill gaps. A Dabbler is always a team player, with a willingness to share with and learn from others. Being a remote-first workplace, collaborative working styles are crucial to empower and grow each individual member (eg we prefer openness via public channels to problem solve or ideate on Slack). A Dabbler uses their freedom of autonomy to its absolute potential and enjoys contributing to the Dabble community. We hold respect for our peers very highly – there is no such thing as a bad idea. We encourage you to think differently, be brave and strive to always raise the bar. Dabble was born out of thought sharing and should tackle growth in the same way. Dabble embraces empowerment of all people at any level of seniority and experience to ‘own their work’ and ‘talk their book’ wherever they can. A fulfilling life extends beyond work, and we encourage our employees to prioritise self-care and well-being. This means taking breaks when needed, setting boundaries, and seeking support when facing challenges. We are committed to creating a safe environment where individuals feel comfortable discussing their wellbeing and accessing resources when necessary. Remuneration The advertised salary for this position is $220,000 + Super + Benefits. Department Marketing Locations Melbourne, Sydney, Brisbane Remote status Hybrid