Game Design Director

Game Design Director Company Overview LEGO Digital Play will bring the LEGO brand into digital entertainment in new, innovative, and wholly-owned ways. Our mission is to ensure the LEGO Brand remains as powerfully a part of children’s lives in the coming decades as it has ever been. We aim to reach every kid on the planet, their parents, and adult fans of LEGO—and provide them with meaningful, magical, and playful new experiences. We are at the earliest phases of this new company, offering a unique opportunity to build a new entity for the world's most beloved and trusted brand. Our culture is open, collaborative, intellectually rigorous, and creatively vibrant. We are looking for a Game Design Director to help shape and lead it. Role Overview This is a role with genuine creative authority and the scope to match. You will define the core experience, setting the vision and making critical decisions on a complex, ambitious product. You will also build and lead the design team that makes it real, hiring great people, setting the bar, and creating the conditions for them to do their best work. The right person thinks in systems, leads with clarity, and is energised by the idea of solving unique problems and adventuring into the unknown. If that sounds like you, we'd love to hearfrom you. Key Responsibilities Defines, champions, and owns the design vision - from big ideas to small details Focuses the team on rapid prototyping to find the fun quickly, and makes bold decisions to move work forward Builds and leads the design team - hiring, mentoring, and coaching designers to do their best work Develops and maintains design documentation and frameworks that give the team and partners a shared foundation Collaborates with leads across engineering, product, and art to align design with technical and product reality Represents design clearly and confidently across the organisation, from working sessions to senior stakeholder reviews Qualifications Must Have: Extensive experience at Design Director level, with a track record of shipping high-profile game titles. Has owned a product through every phase of development - from the earliest creative spark through to launch and beyond Proven ability to balance innovation with broad appeal, designing for audiences of tens of millions A track record of delivering clear, consistent creative direction and managerial feedback that elevates others' work A deep understanding of what makes fun gameplay, and a proven ability to design and iterate toward it Demonstrated success building and leading design teams - hiring, developing talent, and setting the bar for quality Deep fluency in design documentation and systems thinking - able to translate creative vision into frameworks others can build from Forms strong opinions and articulates the reasoning behind them with clarity Champions great ideas regardless of where they come from, and creates the conditions for everyone on the team to contribute their best thinking Not afraid to make tough decisions, with the conviction to move work forward in ambiguous conditions Comfortable operating in a 0-to-1 environment where the path is not yet defined Experience working with licensed IP or external brand partners Nice to Have: Experience with creator-facing tools or UGC systems Familiarity with AI-assisted design workflows and production tools Experience planning and managing outsource design partners Department LEGO Digital Play Locations LEGO Digital Play London Office Remote status Hybrid