Freelance Social Media Manager – Music Industry

This freelance opportunity is ideal for a Social Media Manager with a passion for music and a deep understanding of the UK music scene. The role focuses on developing and executing social marketing strategies for a roster of female artists and their labels. You will be responsible for shaping the narrative around artist releases, planning and scheduling content, and ensuring consistent community engagement across platforms such as Instagram, TikTok, YouTube, and X. The position is fully remote and offers a long-term, ongoing monthly retainer, making it well-suited for someone seeking a reliable anchor client alongside other freelance projects. Responsibilities Develop and implement tailored social media strategies for artists and their labels Plan, create, and schedule engaging content across multiple platforms Manage and maintain content calendars in alignment with release schedules Lead weekly calls with artists and management to align on campaign objectives Grow and nurture online communities, fostering engagement and fan interaction Monitor analytics to assess campaign performance and optimize strategies Stay current with trends in UK music culture and social media best practices Skills And Requirements Proven experience in social media marketing and management within the UK music industry Strong understanding of music culture, particularly relating to female artists Demonstrated ability to create compelling content for Instagram, TikTok, YouTube, and X Experience running successful social strategies for artists or labels Proficiency in analytics tools to track and report on campaign performance Excellent communication and organizational skills Ability to work independently and manage multiple projects remotely Based in the UK or EU, with availability for ongoing monthly collaboration About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally. Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.