Freelance Regional Sales Representative – Sub-Saharan Africa – B2B Industrial Solutions

Description du poste :

• Location: Sub-Saharan Africa, excluding South Africa
• Preferred locations: Nigeria, Kenya, Tanzania, Ghana, Ivory Coast, Senegal, Rwanda, Mauritius
• Contract type: This is a freelance / independent contractor opportunity, not an employment contract.
• Languages: Fluent English and fluent French required
• Reports to: Global Sales Director, based in the USA
• Working time: full-time involvement expected, broadly following regular business hours, approximately 9:00 a.m. to 5:00 p.m., Monday to Friday, with flexibility required due to regional travel, customer meetings and coordination with the Global Sales Director based in the USA.

About Extruflex

Extruflex is an international industrial group and a global leader in flexible PVC materials, serving customers in more than 80 countries with manufacturing facilities across Europe, Asia and North America. For over 60 years, Extruflex has been recognized for its technical innovation, product quality and commitment to customer satisfaction.

The Group specializes in flexible PVC solutions, including industrial strip doors, PVC strips, PVC strip curtains, clear flexible films, PVC coated fabrics and related products for industrial, logistics, cold chain, food processing, manufacturing and warehouse environments.

Our materials are trusted by distributors, fabricators, OEMs and major global brands, and are used across a wide range of industries, including logistics, industrial doors, refrigeration, cold chain, cleanrooms, food processing, manufacturing, warehousing and event management.

With 150 employees across 7 commercial entities — France, Germany, the United Kingdom, Russia, Southeast Asia, Brazil and the United States — and 4 production sites in France, the United States, China and Vietnam, Extruflex is currently experiencing strong international growth.

As part of our international growth strategy, we are looking for a Regional Sales Representative for Sub-Saharan Africa, excluding South Africa. This is a newly created role with the objective of building our commercial presence, developing local market knowledge, identifying distribution partners and generating new business across the region.

The Role

This is a business development and territory-building role. The successful candidate will be responsible for opening and developing markets where Extruflex currently has limited presence.

The role requires a strong hunter mindset, excellent relationship-building skills and the ability to work independently across different African business environments. The objective is to develop long-term relationships with distributors, understand local market dynamics, identify major players and create sustainable commercial opportunities.

This position is home-based / remote, with regular and focused travel within the region when commercially relevant.

Key Responsibilities

• Develop Extruflex’s commercial presence in Sub-Saharan Africa, excluding South Africa.
• Identify and prioritize the most relevant markets and countries in the region.
• Build a qualified pipeline of prospects, distributors and potential partners.
• Develop and convert opportunities in sectors such as cold chain, logistics, industrial doors, manufacturing, food industry and warehousing.
• Identify market prices, key competitors, local distributors and major industry players.
• Build strong relationships with potential customers, distributors and local stakeholders.
• Manage all prospects, opportunities and follow-ups in Pipedrive CRM.
• Provide structured monthly activity reports with clear next steps.
• Coordinate with the Global Sales Director and internal teams when needed.
• Travel within the region to visit customers, distributors and prospects when strategically required.

First 6 to 12 Months Objectives

During the first 6 to 12 months, the main priorities will be to:

• Map the priority markets in Sub-Saharan Africa.
• Identify and qualify key potential customers and distributors.
• Build a structured prospect database.
• Understand local pricing, supply chains and competitive dynamics.
• Open the first significant commercial opportunities.
• Structure the CRM pipeline and reporting discipline.
• Generate the first measurable new sales opportunities for Extruflex.

Candidate Profile

We are looking for a confirmed B2B sales or business development profile with at least 5 years of experience, ideally in an industrial, distribution or technical product environment.

The ideal candidate will have:

• Proven experience in B2B sales, business development or distribution management.
• Experience with industrial products, plastics, building materials, logistics, cold chain, manufacturing or related sectors.
• Strong knowledge of African business environments, ideally across several countries.
• Excellent cultural adaptability and ability to operate across West, East and Central Africa.
• A strong hunter mindset and the ability to build a territory from a limited existing base.
• Strong follow-up discipline and CRM reporting habits.
• Ability to work independently in a remote environment.
• Excellent communication and negotiation skills.
• Fluent English and fluent French.
• Willingness to travel regularly within the region.

A candidate already introduced in industrial distribution networks would be a strong advantage.

Compensation

The package will include:

• A fixed component, depending on profile, experience and country of residence.
• A performance-based commission plan linked to new business growth.
• A defined travel budget.
• The detailed compensation model will be discussed with shortlisted candidates.

Recruitment Process

The recruitment process will include three steps:

• First interview by video call with HR
• Second interview by video call with HR and the Global Sales Director
• Final interview by video call with the Global Sales Director to confirm mutual interest, compensation structure, contractual framework, travel expectations and next steps.