Freelance Meta Ads Specialist (Hourly – Paid Media Support)

At PurpleFire, we’re passionate about e-commerce growth. We’re dedicated to being the best agency our clients could wish for, providing data-driven conversion rate optimization, web development, landing page services, and performance marketing. As a fast-paced, innovative company, we value integrity, proactiveness, transparency, and knowledge. We’re excited to collaborate with talented freelancers ready to drive measurable growth. Role Overview We’re looking for a skilled and reliable Freelance Meta Ads Specialist to support our Paid Media team on an hourly basis. This role is focused on execution, optimization, and performance improvement across Meta platforms. You’ll work closely with our internal strategists, designers, and CRO specialists to help scale campaigns and maximize ROI for our e-commerce clients. This is a flexible, remote, project-based opportunity with the potential for ongoing collaboration based on performance and business needs. Key Responsibilities Support the setup, management, and optimization of campaigns across Meta platforms (Facebook & Instagram). Assist with campaign structure, audience testing, creative testing, and budget allocation. Monitor performance daily/weekly and implement optimization actions based on data. Collaborate with designers and video editors to iterate on ad creatives based on performance insights. Conduct performance analysis and provide clear insights and recommendations. Support scaling efforts for winning campaigns. Troubleshoot performance issues and maintain account hygiene. Qualifications 3+ years of hands-on experience managing Meta Ads campaigns (e-commerce required). Strong understanding of performance metrics (CPA, ROAS, MER, CTR, CVR, etc.). Experience working with agencies or multiple client accounts simultaneously. Analytical mindset with the ability to interpret data and act quickly. Comfortable working independently with minimal supervision. Strong English communication skills (written and spoken). Experience with TikTok Ads or Google Ads is a plus. Engagement Details Hourly freelance contract. Fully remote. Flexible workload based on client needs. Competitive hourly rate based on experience. Potential for long-term collaboration. If you’re a performance-driven Meta Ads specialist who thrives in a fast-paced agency environment and enjoys optimizing campaigns for measurable growth, we’d love to connect. Location Remote Department Paid media Employment Type Part-Time Minimum Experience Mid-level Compensation 12 per hour