Fractional Marketing Lead

Job Description This is a remote position. A leading authority in emotional and behavioral transformation is seeking a strategically minded Fractional Marketing Lead/ Growth Partner to architect the next evolution of its global practitioner training ecosystem. With over three decades of established expertise and recognition by judicial, health, and law enforcement sectors, the organization is transitioning into a category-leading international authority platform. 10 to 20 hours per month. This is not a conventional marketing role. We are looking for a strategic architect to build a globally respected institution over the next 3–5 years. You will be responsible for the commercial intelligence and emotional sophistication required to scale a high-trust, founder-led authority brand across the UK, USA, Canada, Australia, New Zealand, and South Africa, focusing on practitioner certification, membership ecosystems, and authority-led content. Key Responsibilities Growth Architecture: Lead the long-term growth strategy, positioning the platform as the global authority in anger transformation, shame dynamics, and nervous system dysregulation. Funnels & Practitioner Ecosystems: Architect high-trust/high-ticket application funnels, membership structures, and supervision pathways for international practitioners. Authority Positioning: Amplify the founder-led brand through strategic content ecosystems, integrating YouTube and media presence with SEO and AI visibility. Infrastructure Planning: Oversee the implementation of scalable CRM and automation infrastructure to support a global network of psychotherapists, coaches, and behavioral specialists. Strategic Oversight: Lead team alignment, coordinate specialist agencies, and develop robust KPIs to monitor international scaling and customer journey optimization. Market Expansion: Facilitate initial roll-out in English-speaking territories, followed by strategic multilingual international expansion. Requirements Strategic Depth: Proven experience as a Fractional CMO or Growth Lead for premium education, certification, or high-level coaching brands. Sector Expertise: Understanding of behavioral health, psychotherapy, or professional practitioner training sectors. Authority Brand Experience: Success in scaling founder-led brands where trust-based conversion and thought leadership are the primary drivers. Systems Thinking: Ability to build complex "educational ecosystems" rather than just isolated marketing campaigns. Commercial Intelligence: Strong background in high-ticket funnel architecture, membership models, and scalable lead generation. Emotional Sophistication: Alignment with the nuanced nature of behavioral transformation and the professional integrity required in the mental health space. Ideal Experience Certification & Supervision Models: Experience scaling professional accreditation businesses. Premium Service Positioning: Marketing high-value, transformative professional journeys. Thought Leadership: Positioning founders as category-leading experts on an international stage. Required Software Skills (Strategic Oversight Level) CRM & Marketing Automation: (e.g., Keap, HubSpot, or GoHighLevel) Learning Management Systems (LMS): (e.g., Kajabi, Teachable, or bespoke ecosystems) Analytics & Visibility: Google Analytics, AI-driven visibility tools, and performance tracking. Benefits A meaningful opportunity to scale a globally relevant platform in the emotional well-being sector. Direct partnership with an established authority with 30 years of proven efficacy. High-level strategic autonomy and the opportunity to lead a long-term institutional build.