The best BDRs magically generate intrigue and warmth in <30 sec
The best BDRs do not wait for demand. They create it.
We are looking for someone who gets a real rush from cracking open a cold account. You see a VP of Sales, Product, Technical Services, or Marketing at a building materials manufacturer and immediately start thinking: their team is probably losing hours to scattered product data, slow compliance work, technical questions, bid support, and internal back-and-forth - and I know how to earn a conversation about that.
You are the first handshake, the first voice, and often the first reason a manufacturer who has never heard of Parq agrees to learn more. This is not an inbound qualification role. This is an outbound-first pipeline creation role for someone who wants to build the muscle that turns into a closing career.
Compensation
- OTE: $85,000 – $100,000 (dependent on experience)
- Variable: Performance-based — tied to qualified meetings booked and sourced revenue
- Equity: Early-stage equity grant (dependent on experience)
- Relocation Bonus: Available if moving from a different city
- Path to AE: Top-performing BDRs will have a clear, defined path to transition into a full-cycle Account Executive role
The Company
For decades, the people who make the materials that build the world - coatings, flooring, specialty chemicals, structural systems, and product systems - have been buried under complexity. Product data is scattered. Compliance documentation takes months. Technical questions bounce across departments. Bid support depends on whoever happens to know the answer. Sales reps spend more time hunting for information than selling.
Parq changes that. We have built the product intelligence layer for building materials manufacturers - a platform that unifies a company's product data and deploys AI agents to handle the repetitive, manual work that has slowed teams down for decades.
The agents do not replace the experts. They free them. Technical service reps get time back. Field sales reps get answers faster. Business development teams pursue the right deals with more confidence.
We blend in-person collaboration at our Austin, TX office with flexibility for remote work ~3 days a week.
Your Role
This is an outbound-first pipeline development role. You will be the tip of the spear for Parq's go-to-market motion, engaging and qualifying senior decision makers at building materials manufacturers across North America.
You are not reading from a script. You are running multi-channel campaigns across phone, email, LinkedIn, referrals, and in-person events. You are researching accounts deeply enough to earn the right to someone's time, but not hiding in research instead of starting conversations.
Your job is simple to describe and hard to do: create qualified conversations from cold accounts and turn those conversations into real opportunities for the closing team.
What You’ll Do
Own Outbound Pipeline Generation
- Run 50+ targeted outbound touches per day across cold call, email, LinkedIn, and relevant event follow-up.
- Use phone as a required channel, not a last resort.
- Execute multi-channel sequences through tools such as Apollo, Clay, LaGrowthMachine, LinkedIn Sales Navigator, and Attio.
- Research and personalize outreach to target accounts without slipping into analysis paralysis.
- Book 12+ qualified discovery meetings per month with ICP accounts and target personas.
- Maintain a strong meeting show rate through clear context-setting and confirmation discipline.
- Prioritize accepted opportunities, not just calendar activity.
Qualify with depth, not just volume
- Every meeting you book should meet Parq's qualification bar: right company, right persona, real problem, and a credible reason to engage now.
- Ask the second and third question before pitching.
- Understand the account, current workflow, buying trigger, and possible internal owner before handoff.
- Give AEs context that makes their job easier, not harder.
- Log every touch, outcome, and next step in Attio with same-day discipline. No ghost activity. No mystery pipeline.
Be in the field
- Attend 1-2 trade shows or industry events per month. Travel expectation: 25-30%.
- Canvas target accounts in person at conferences, expos, and regional events.
- Work a booth, a room, a hallway, and a follow-up list with equal energy.
- Come back with real conversations, not just badge scans.
- Turn field signal into follow-up that converts.
Bring intelligence back to the team
- Surface what messaging resonates, what objections are emerging, and what competitors or alternatives are showing up.
- Partner with the GTM team to refine targeting, sequences, talk tracks, and qualification standards.
- Deliver weekly pipeline reviews: account status, conversion patterns, objections, and what is moving.
- Help Parq learn faster than the market.
Key Traits
- Creates from zero: You don't wait for inbound demand. You create conversations with accounts that have never heard of us.
- Uses the phone: Calling is part of your operating system.
- Knows the numbers: You know your activity, connect rate, reply rate, meeting rate, show rate, and opportunity conversion.
- Handles rejection: No, silence, ghosting, and no-shows do not change your posture.
- Diagnoses pain: You ask better questions before you pitch.
- Moves fast: You iterate same day and do not wait for perfect conditions.
You Bring
- 1-3 years of outbound sales development, BDR, SDR, or early B2B sales experience, preferably in SaaS or enterprise sales.
- Proof that you have personally sourced qualified meetings through cold outbound, not just followed up on inbound.
- A track record of hitting or exceeding activity, meeting, and quality targets consistently.
- Ability to walk us through your weekly prospecting system: list building, triggers, sequencing, calling, email testing, follow-up, and conversion tracking.
- Examples of cold accounts you opened from zero.
- Relational speed: you can build rapport in 30 seconds without sounding fake or scripted.
- Rejection resilience: 100 nos for every yes, and your 101st call still sounds alive.
- Curiosity over script: you ask the second question because you actually want to understand.
- Digital fluency: comfortable running multi-channel sequences without hand-holding.
- Field presence: you can work a trade show floor and turn conversations into qualified follow-up.
- Coachability: you take feedback, test it quickly, and do not need to be right. You need to get better.
- Startup energy: you move fast, figure things out, and do not wait for perfect conditions.
Bonus
- Experience prospecting into manufacturing, industrials, construction, building products, or technical products.
- Familiarity with compliance-driven or regulation-driven buying cycles.
- Experience working trade shows, conferences, or field events as part of a sales motion.
- A genuine interest in how physical products are made, specified, sold, and supported.
This Is Not the Role for You If
- You need warm leads to stay motivated.
- You avoid the phone.
- You prefer researching for hours over starting real conversations.
- You get discouraged when good prospects ignore you.
- You think strategic means low activity.
- You want a scripted SDR job with a mature playbook.
- You are uncomfortable with trade shows, travel, or live prospecting.
- You measure success by meetings booked even when they do not convert into real opportunities.
Technologies We Use
Specific experience is not required, but we value candidates who can pick up new tools quickly: Attio, LinkedIn Sales Navigator, Apollo, LaGrowthMachine, Clay, Claude, Google Workspace, and Notion.
Who We Are
Our founder started Parq after experiencing the compliance process firsthand - frustrated by how complex, slow, and expensive it was, and by how much that complexity fell on manufacturers who did not deserve it. Our mission is simple: give people their time back, help manufacturers compete on what matters, and make every product decision better informed, more sustainable, and less painful to make.
We are a small team working out of Austin, TX. We take the work seriously and each other lightly. We are building something genuinely new, and we need people who are energized by that, not intimidated by it.
Our Principles
1. Live Free: We practice living free - free to take action, push bounds, and bet big.
2. Start With the Customer. Always: We obsess over the people we serve - their goals, pressures, and world.
3. Serve How You Want to Be Served: Treat every person - customer or teammate - the way you would want to be treated.
4. No Microsofting: There is no ops issue. There is only our issue.
5. Start Before You're Ready: Speed is our greatest advantage. Do not wait.
6. Curious and Convicted: Ask why before how. Question the assumption. Run the experiment. Then stand firm in what you believe.
Interview Process
Candidates should be ready to discuss actual numbers and complete a practical prospecting exercise.
- Walk us through your activity, meeting, show-rate, and opportunity-conversion numbers.
- Describe a cold account you opened from zero.
- Show us your prospecting system.
- Complete a target-account exercise: pick five building materials manufacturers Parq should pursue; identify the likely buyer, why now, likely pain, first-touch message, and path to a meeting.
To learn more about Parq, please visit us on LinkedIn or at www.parqhq.com.