External Sales Manager Crane & Industrial Canada

Date: May 21, 2026 Location: Company: Bekaert NV Be part of something bigger! As the world and the way people live is changing, we at Bekaert believe it’s our responsibility to contribute to finding new solutions for the future. With a 140+ year old heritage of excellence, innovation, and a future-focused mindset, we strive to create value for our customers and society. We aim to do this through innovative solutions and sustainable practices. We are committed to pushing the boundaries of steel wire transformation and coatings whilst also leveraging our expertise to develop innovative solutions with new materials and services in a safe, smart, and sustainable way. Our focus extends to markets such as new mobility, low-carbon construction, and green energy. As a dynamic and growing company with over 19 000 employees worldwide, 75 nationalities, a retention rate above 90% and € 3,7 billion in combined revenue in 2025, we are looking for someone like you to join our team as we continue to shape a safer, more efficient, and connected world! Purpose and Mission As a Regional Sales Manager, you are the entrepreneurial engine of your territory. You own the customer relationship, drive growth, and ensure operational excellence within your segment. You act with integrity, adapt quickly, and boldly pursue opportunities that create value for both the customer and Bekaert Territory: Canada (Quebec, Ontario, New Brunswick and Nova Scotia) Key Activities and Responsibilities Own your territory: Manage and grow sales within your assigned region and segment, acting as a business owner. Customer-centric mindset: Build trust-based relationships with customers, ensuring satisfaction and loyalty. Cash flow stewardship: Monitor and follow up on accounts receivable to ensure timely invoice payments. Forecast with precision: Deliver accurate, data-driven sales forecasts and pipeline visibility. Prospect boldly: Identify and pursue new business opportunities with agility and entrepreneurial drive. Collaborate cross-functionally : Work closely with segment managers, marketing, and operations to deliver tailored solutions. Act with integrity: Uphold Bekaert’s ethical standards in all business dealings. Be agile and bold: Adapt to market changes and take initiative to solve problems creatively. Define and Execute account plans for all customers New business generation and management of existing accounts Maintain healthy order pipeline and visibility Monitor accounts receivables and ensure timely payments, and stock programs (consignment) Manage and service existing business to continually grow market share. Travel throughout assigned region, upwards of 35% to 50% of the time. Identify new opportunities within the region and capitalize on these opportunities. Run regional business with an entrepreneurial mindset to expand revenue and profitability. Establish and exceed yearly territory sales budget. Prepare monthly forecast outlook for all accounts Realize all segment standard gross margin expectations. Price negotiation with customers, in line with pricing strategy set by Segment Management. Reporting of competitor activity, territory forecast and relevant regional news. Coordination of superior customer service with respective Customer Service Team. Resolve customer complaints with collaboration of manufacturing and quality control departments. Suggest new product innovations to successfully grow your business. Launch new solutions with customers Ensure long-term success for Bekaert through strategic partnerships and agreements Skills BA/BS degree (preferably Engineering, Business Administration, Sales, or Marketing) M inimum of 5 years sales experience Willingness and ability to travel upwards of 35%-50% throughout the assigned territory Experience in the assigned market is preferred Experience in steel ropes is preferred Customer Service Orientation Market Analysis skills Negotiation Skills Project Management Skills Decision Making and Pricing Skills Interpersonal and Communication Skills Presentation and Data processing skills Administrative Skills (Forecasting, Call Reports, Itinerary) Travel and Entertainment Budget Control A desire to grow and learn A competitive mindset and a passion to win Candidate will preferably be based in the assigned territory Previous Experience Minimum 5 years of experience in a sales or a related role Qualifications and Education Bachelor’s degree in Business, Marketing, or a related field Be bold and take the leap! We're looking for individuals who are not afraid to take risks and explore new ideas. If you are passionate about personal growth and bringing your authentic self to work, we want you on our team! At Bekaert, we celebrate diversity and are committed to creating an inclusive work environment. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. To learn more about us and our exciting career opportunities, visit Bekaert Careers Job Segment: Accounts Receivable, Sustainability, Marketing Manager, Environmental Engineering, QC, Finance, Energy, Marketing, Engineering, Quality