At SOUS, we help independent food & beverage entrepreneurs grow. We’re building what we believe will be the last employee a restaurant owner ever has to hire that touches a screen. Our AI agent handles what matters most: being found, powering commerce, and bringing guests back.
After strong traction in our home market, we’ve already **secured our first customers in Germany** and are now entering the next phase: **scaling across the country**. We’re hiring a **Market Expansion Lead – Germany** to help scale SOUS from early traction to a repeatable, country-wide growth engine.
This is not a country manager role and not a pure sales role. You’ll operate like a **startup within a startup**; building on existing momentum, owning execution on the ground, and working closely with the founders and central team.
You won’t be starting from scratch, but you _will_ be responsible for turning early success into scale.
**Revenue & Market Traction (Primary)**
* Own new merchant acquisition in Germany _(restaurants, chefs, and F&B brands)_
* Build on existing traction to scale merchant adoption nationally
* Run full-cycle sales: outreach → close → onboarding
* Build and close early pipeline, generating ARR
* Identify the fastest-converting ICPs and GTM motions
* Create local proof points and case studies to accelerate growth
**Market Launch & Local Execution**
* Help make SOUS fully “Germany-ready” at scale
* Act as local point of contact for early partners and strategic merchants
* Represent SOUS at relevant local events and hospitality communities
* Operate like a startup within a startup — moving fast, testing assumptions, and executing hands-on
**Ops, Playbooks & Feedback Loop** _(Light but Critical)_
* Spot friction in onboarding, payments, and merchant experience
* Create and refine the **German go-to-market playbook** for sales + partnerships.
* Act as the **voice of the German market internally**, ensuring local needs are reflected in product, pricing, and processes
* Help define when Germany is ready for scale and additional structure
* 3–6 years experience in sales, business development, or commercial roles
* Experience in a startup or fast-growing scale-up
* Local network in restaurants industry is a plus
* Fluent in **German** and strong in **English**
* **Comfortable selling before everything is perfect**
* Open for travelling within DE, and occasionally to Amsterdam.
* Curious about ops, legal, and “how things actually work”
* High energy, low ego, strong ownership mindset
* Willing to roll up your sleeves and do what’s needed to make the market work
* **Competitive base salary** aligned with experience and market
* **Strong, uncapped commission structure** tied directly to impact
* **Equity upside** for strong performers as the market scales
* **Remote-first setup** with flexibility and regular in-person time
* **Direct exposure to founders** and real influence on company direction
* **High ownership role** with clear growth trajectory
* The opportunity to **scale a live market**, not start from zero
* A fast-moving, ambitious team building a category-defining product in food & hospitality
Germany is already live at SOUS.
We have our first customers on the platform — now it’s time to **scale nationally**.
If you’re excited by the idea of:
* Owning a market,
* Building on early traction,
* And turning momentum into a repeatable growth engine,
we’d love to hear from you!