Executive Brand Architect

Executive Brand Architect Assistant

Shaan Rais International | Remote | Full-Time

This is not a copywriter job.

A copywriter takes a brief and executes it. This role writes the brief, runs the client, sets the creative vision, produces world-class brand deliverables, and does it all without being asked twice. If you need to be managed, this is not for you. If you need someone else to imagine the work before you can execute it, this is not for you.

If you are someone who walks into a room with a client, reads them in ten minutes, and already knows what their brand needs to say and how it needs to feel before the meeting is over, keep reading.

WHAT WE DO

Shaan Rais International is a multi-seven-figure luxury personal branding and executive coaching practice. We work exclusively with serious operators. Executives, entrepreneurs, and professionals at six to nine figures who have built something real and need a brand that finally reflects it. Our flagship engagement is the 120-Day Brand Program. Done with you. World-class execution. $125,000. The clients are serious. The standard is the Ritz Carlton. The output is what makes the practice.

THE ROLE

You are the person who takes a serious operator from their first strategy session through to a fully executed world-class brand. You are the face of fulfillment. The creative director, the copywriter, the discovery specialist, the client relationship, and the brief writer. All in one. You report directly to the COO and operate to the standard this practice holds in every other function. Excellent, precise, and on time.

This role owns the first two steps of the 120-Day Brand Program completely.

Step 1 is Brand Identity and Positioning Development. You lead the discovery sessions with each client. You run the brand intake, the origin story excavation, the offer architecture review, and the positioning diagnostic. You leave those sessions with everything you need to build the brand because you asked exactly the right questions in exactly the right way.

Step 2 is Brand Messaging and Copy Creation. You write it. All of it. Website copy, positioning statements, bio, speaker introduction, social copy, and every word the brand will use to communicate the standard you diagnosed in Step 1. The copy you produce makes the right person feel immediately understood and the wrong person feel clearly redirected.

You also set the creative direction for every client media session. The photography and videography shoot that captures the visual authority of the brand. You know what the session needs to produce before the shutter opens. You brief the photographer with precision. You direct the client with confidence.

You keep the client engaged, informed, and invested through the full 120 days. You produce briefs that make every other team member's job easier. You deliver work that makes clients call it the best professional investment of their career.

WHAT YOU MUST BE

Imaginative. You see the brand before you build it. You hear a client describe their work for twenty minutes and you know exactly what their positioning should be, what their headline should say, and what their visual identity should feel like. That is not a skill you learned from a book. It is how your mind works.

Demanding of yourself and others. The Ritz Carlton is the baseline, not the aspiration. You hold your work to that standard before anyone else has to ask. You hold the people around you to it as well. Not because you are difficult, but because you cannot produce excellent work in an environment that tolerates mediocre.

Grounded in psychology. You understand how people communicate, how they make decisions, and what they need to hear before they can articulate what they are looking for. A coaching or psychology background is strongly preferred. If you do not have the credential, you need the track record. Documented examples of client work where the output clearly reflects someone who understands human behavior at a deep level.

A writer who cannot be mistaken for a machine. The copy you produce sounds like a person who has been listening carefully. It has rhythm. It has precision. It has the kind of specificity that makes a reader feel diagnosed rather than marketed to.

Capable of managing a high-level client relationship. The people in this program have real businesses, real executive teams, and real standards. They are paying $125,000 for a brand that reflects what they have actually built. You engage them as peers, not as clients being processed through a system. You make them feel that their engagement is the most important one in the practice, because for the 120 days you are working together, it is.

WHAT YOU MUST HAVE

A bachelor's degree in communications, psychology, organizational behavior, marketing, English, or a related field. Or a portfolio of documented client work that demonstrates the output of someone who thinks at that level. The degree is not the requirement. The evidence of the thinking is.

A demonstrated track record of brand or copy work that has produced measurable results for real clients. Not spec work. Not agency samples. Real clients. Named results. Transformation that is documented and attributable.

Experience in a client-facing delivery role. You have been in the room. You know what it feels like to hold a client's attention for ninety minutes and leave them more clear than they arrived. You have run discovery sessions. You have produced briefs. You have delivered work that made someone say they would not have known how to express it that well themselves.

The ability to work independently at a high standard without daily supervision. This practice does not manage people. It sets the standard and hires people who hold themselves to it.

WHAT YOU WILL PRODUCE FOR EVERY CLIENT

Origin Brand Story. The narrative that makes the client's background the proof of their methodology.

Positioning Statement. Precise enough that the right client feels found and the wrong client self-selects out.

Website Copy. Seven to ten pages of direct-response copy written around the positioning.

Speaker Kit. Biography, keynote descriptions, proof of results, media assets.

Brand Voice Document. The governing document for every word the brand produces going forward.

Creative Brief for the Media Session. The visual direction for photography and videography.

Client-Facing Deliverable Brief. A document the client receives showing exactly what was built, why each decision was made, and what comes next.

COMPENSATION

Competitive. Commensurate with the standard of the work and the level of the clients. This is a senior role at a practice that does not offer average compensation for average output.

HOW TO APPLY

Do not send a resume as your first move. Send three things.

First, a sample of copy you have written for a real client. Not a spec. Not an agency whitepaper. Work you produced for a named person or business that reflects the level described in this posting.

Second, a brief description of the positioning problem the client had before you worked with them and what changed after.

Third, one paragraph written in your own voice that answers this question: what does a brand that is positioned correctly feel like to the right person when they encounter it for the first time?

If all three are excellent, we will be in touch the same day.

Fourth, a 60 second video of you closing me on why you are perfect person for this job. Understanding that copy is closing in print, I need you to be confident, poised and close me, the same way you would close and boost the confidence of our clients.

Shaan Rais International. We change the face of leadership. Beginning with our clients.