Engineering Manager, Site Experience & Lead Gen

THE COMPANY: BIRDY GREY Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding. Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day. THE OPPORTUNITY: Engineering Manager, Site Experience & Lead Gen REPORTS TO: Director of Engineering LOCATION: US - Hybrid Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. #LI-Hybrid Birdy Grey is looking for an Engineering Manage r to lead our Site Experience and Lead Gen engineering teams. You'll manage a team of software engineers split across two squads, Site Experience (storefront features on our custom Shopify Hydrogen build) and Lead Gen (conversion optimization, A/B testing, and top-of-funnel experimentation). You'll stay hands-on technically, contributing to storefront performance and Web Vitals, picking up bug fixes where it unblocks the team, and building out the tooling and microservices that support delivery. Day-to-day feature work stays with your engineers. Above all, this role is about growing engineers. Your most important responsibility will be investing in the development of every person on your team, sharpening their craft, expanding their impact, and helping them do the best work of their careers. SCOPE OF RESPONSIBILITIES People Development Invest meaningfully in your direct reports' growth — proactively create stretch projects, expanded scope, and visibility opportunities. Treat career development as ongoing, not a once-a-year conversation. Provide architectural mentorship — coach engineers on system design, trade-offs, and long-horizon thinking, not just task execution. Run consistent 1:1s, goal-setting, and performance review cycles. Communicate the "why" behind decisions, including unpopular ones, so the team can make better-aligned calls independently. Foster psychological safety — model vulnerability, own your own mistakes openly, and make it safe for engineers to ask questions and admit gaps. Adapt your style to each individual, and actively solicit feedback on how you're doing as a manager. Technical and Platform Ownership Own the platform around the storefront: deploy pipeline, developer tooling, AI-assisted developer experience, and the microservices and data layers that increasingly back storefront-adjacent features. Champion observability, resiliency, and performance across the storefront and supporting services — Sentry hygiene, performance budgets, alerting, and on-call practices. Champion exploration of AI and emerging developer practices to multiply team output and developer experience. Collaborate with the Director of Engineering on technical roadmap, balancing feature work, tech debt, and platform investment. Stay hands-on where it unblocks the team — bug fixes on the storefront, tooling work, and microservices scaffolding. Process and Delivery Lead agile processes (standups, grooming, planning, retros) and write clear, well-scoped tickets with unambiguous acceptance criteria. Identify and mitigate risks throughout development lifecycles and iterative sprints. Foster a culture of test-driven development, code review, and engineering quality. Promote a culture of impeccable documentation across all code bases. Cross-Functional Partnership Partner with Product and Product Design on requirements, feasibility, trade-offs, and the product roadmap. Partner with Marketing, eCommerce, and Data teams on experimentation programs, storefront features, and analytics implementation (pixels, GTM, marketing tech ops, both client- and server-side). Ensure compliance with accessibility standards (WCAG 2.1) and privacy frameworks (GDPR, CCPA, etc.). THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES EDUCATION: Bachelor’s Degree Required EXPERIENCE / REQUIREMENTS: 6+ years in software engineering and 2+ years in a people leadership role. Demonstrated track record of growing and developing direct reports. Experience managing 3+ direct reports. Strong TypeScript fundamentals and experience with modern JavaScript frameworks (React, Remix, Next.js, etc.). Experience with Node, Python, or Ruby for backend services and microservices. Experience with CI/CD pipelines, deploy infrastructure, and developer tooling. Experience implementing and leading agile processes. Genuine enthusiasm for AI as a force multiplier for engineering teams — curiosity about emerging tools and how they reshape developer workflows. Communicates the "why" behind decisions, and writes well-scoped tickets with unambiguous acceptance criteria. Experience with marketing and analytics pixels, Google Tag Manager, and marketing tech ops; comfortable working with marketing and data teams on web events, both client-side and server-side. Experience with cloud services and architectures (GCP preferred). Effective at influencing, building trust, and collaborating cross-functionally. Hard working and willing to roll your sleeves up — no job too big or too small. Entrepreneurial spirit — thrive in a dynamic, fast-paced, fluid environment; comfortable with ambiguity and proactive about leading projects. NICE TO HAVES: Shopify Hydrogen / Shopify Plus experience. React experience specifically (vs. other JS frameworks). Hands-on experience using AI tooling (Claude Code, Cursor, Copilot, etc.) to improve developer workflows or team processes. Experience with experimentation platforms (GrowthBook, Optimizely, LaunchDarkly, etc.). General security best practices awareness. Start-up experience. Scrum Master or similar certifications. Interest in bridal, suiting, and fashion. WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees) Competitive Compensation: Based on experience and performance + Annual Performance Bonus Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits Retirement: 401K + up to 4% match after 3 months Generous PTO: Flexible Open PTO Policy + 11 paid holidays Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays Flexibility: Partial remote with a high level of autonomy and accountability Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products Family Benefits: 3 months of paid parental leave Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes Highlights: Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022 #22 on BuiltIn’s Best Startups to Work for in LA Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019) Join a Women Founded Small Business blazing trails in the Bridal industry Birdy Grey is making waves on BuzzFeed , The Knot , Brides , People , Allure , PopSugar , Bustle and more Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need Additional Information The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear once Birdy Grey Instagram - @birdygrey Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Your rights under the California Consumer Privacy Act The California Consumer Privacy Act (CCPA) provides you with rights regarding how your data or personal information is treated. Under the legislation, California residents can choose to opt out of the “sale” of their personal information to third parties. Based on the CCPA definition, “sale” refers to data collection for the purpose of creating advertising and other communications. Learn more about CCPA and your privacy rights . How to opt out By clicking on the link below, we will no longer collect or sell your personal information. This applies to both third-parties and the data we collect to help personalize your experience on our website or through other communications. For more information, view our privacy policy. Do not sell my personal information