Email Marketing Specialist

Email Marketing Specialist Job Description About Us: Fortray Global is a UK-based leader in IT recruitment, digital training, and managed IT services with 20+ years of experience. We connect top tech talent to global roles, run intensive bootcamps with a 95% placement rate in fields like cybersecurity, cloud, data, AI/ML, DevOps, and project management, and deliver scalable IT solutions to keep businesses secure and efficient. In essence, Fortray empowers both professionals and organizations to succeed in today’s competitive world. Glassdoor: Click Here Life at Fortray: Click Here Purpose of the Job – Overview Job Title: Email Marketing Specialist Type: Remote Timings: Monday – Friday: 7:30 am to 5:00 pm BST Job Responsibilities · Plan, design, and execute targeted email campaigns using SNOV.IO, Beefree, and other marketing tools · Build automated workflows and nurture journeys that drive engagement, leads, and conversions · Design, build, and implement multi-channel and multi-wave email campaigns and customer journeys that generate qualified marketing leads for sales · Copyright compelling email content and design visually appealing campaigns · Execute cold email outreach campaigns and manage multi-step funnel strategies · Analyze campaign metrics — open rates, CTRs, conversions — and continuously optimize for performance · Identify, track, and report on meaningful KPIs for marketing programs · Perform regular campaign audits for digital assets and collaborate with digital teams to address deficiencies · Analyze and implement remediation plans to ensure campaigns adhere to best practices · Monitor campaign performance across global regions where Fortray operates · Research and strategize on tools, vendors, and technologies to enhance campaign effectiveness · Maintain subscriber list hygiene, deliverability, and compliance with GDPR · Track and report on campaign budgets and results · Identify opportunities to streamline campaign operations and improve overall efficiency · Collaborate closely with content, design, sales, and product teams to ensure integrated campaign execution We’re looking for someone with: · 5+ years’ experience in email marketing or CRM campaigns · Expertise in SNOV.IO and Beefree or similar tool for email automation and campaign design · Strong skills in copywriting, cold outreach, and data funneling strategy · Proven track record of executing high-converting campaigns · Analytical mindset with proficiency in Excel or Google Analytics · Excellent attention to detail, project management, and communication skills · Bonus: Knowledge of other marketing automation or design tools About Fortray Global Services Ltd Copyright ©2023 Fortray.com. All rights reserved. Company House: 07611690 Founded in 2012 Co-workers 150+ Turnover 5M