Email Marketing Specialist

Hi, we’re TechnologyAdvice. At TechnologyAdvice, we pride ourselves on helping B2B tech buyers manage the complexity and risk of the buying process. We are a trusted source of information for tech buyers, delivering advice and facilitating connections between our buyers and the world’s leading sellers of business technology. Headquartered in Nashville, Tennessee, we are a remote-first company with more than 20 digital publications and over 200 global team members in the US, UK, Singapore, Australia, and the Philippines. We’re proud to have been repeatedly recognized as one of America’s fastest growing private companies by Inc., as well as a Tennessee top workplace. We work hard each day and have fun, too, with monthly virtual events, recreational slack channels, and the occasional costumed dance from our CEO. All positions are open to remote work unless otherwise specified in the requirements below. The opportunity We’re looking for an Email Marketing Specialist to support the execution and optimization of our email marketing programs across a growing portfolio of newsletters and media brands. This role focuses on the day-to-day operations of our email campaigns and newsletters—from building and deploying campaigns to monitoring performance and identifying opportunities to improve engagement. As part of the audience development team, you’ll work closely with editorial and operations teams to ensure campaigns are executed accurately, on schedule, and aligned with brand standards. This is an ideal role for a detail-oriented marketer who enjoys campaign execution, testing, and performance analysis in a fast-paced environment. Employment Level: Early-Mid Level Employment Type : Contract, 40 hours/week Location : India Preferred Working Hours : 1:30 PM to 10:30 PM IST What you'll do Build, schedule, and deploy email campaigns using marketing automation platforms across multiple newsletters and send cadences. Write, edit, and optimize email copy to drive engagement, clicks, and conversions while maintaining brand voice and editorial quality. Manage campaign execution from planning through deployment, ensuring alignment with content calendars and cross-functional timelines. Monitor and analyze campaign performance, including open rates, click-through rates, and conversions, to inform optimization strategies. Design and execute A/B tests on subject lines, messaging, and send timing to continuously improve campaign effectiveness. Maintain and segment audience lists to enhance targeting, personalization, and overall engagement. Support lifecycle marketing initiatives, including onboarding, retention, and re-engagement campaigns. Document campaign workflows, testing results, and key insights, while collaborating with editorial and operations teams to improve processes and performance. Who you are 1–3 years of experience in email marketing, campaign management, or newsletter operations within a fast-paced environment. Hands-on experience with email marketing platforms such as Mailchimp, HubSpot, Marketo, Sailthru, or similar tools. Strong understanding of email marketing fundamentals, including segmentation, deliverability, and performance metrics. Proven ability to manage multiple campaigns, projects, and deadlines simultaneously with a high level of organization and attention to detail. Experience working with high-volume email programs and large subscriber lists. Proficiency in analyzing campaign performance using tools such as Tableau, BI dashboards, or similar analytics platforms. Strong writing and editing skills, with the ability to craft and refine content that drives engagement. Collaborative and analytical mindset, with experience supporting lifecycle campaigns (e.g., onboarding, re-engagement) and a focus on testing, optimization, and continuous improvement in a remote team environment. Must have a working laptop/pc and internet, and a backup connection. Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward. **The duties and responsibilities listed above describe the post as it is in general terms and are not definitive. The job holder is expected to accept any reasonable alterations that may from time to time be necessary. ** #LI-Remote *Please note that, as this is a contract position, no perks or benefits are included with this role. Work authorization Employer work visa sponsorship and support are not provided for this role. Applicants must be currently authorized to work in India at hire and must maintain authorization to work in India throughout their employment with our company. Salary Range We seek to hire top-tier individuals and intend for our compensation to be at a rate that allows us to recruit and retain individuals who align with our core values, purpose, mission, and vision. Final total compensation is based on a multitude of factors including, but not limited to, skill level, relevant experience to the position, and cost of labor. Hourly pay range ₹200 — ₹380 INR EOE statement We believe that our differences make us stronger, and thus foster a diverse and inclusive culture where people feel safe being themselves. TechnologyAdvice is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law. Pre-employment screening required. TechnologyAdvice does not engage with external staffing agencies. Any candidates introduced by such firms will not be eligible for compensation. TechnologyAdvice communicates only through @technologyadvice.com emails and official recruiting platforms. We never recruit via Teams, WhatsApp, or similar apps, and we will never request money, gift cards, or personal financial details during hiring. Any AI-generated or incomplete application answers will be auto-rejected.