π Remote β Work from Anywhere About 12min At 12min , we help people fit learning into their busy lives by offering micro-book summaries that can be consumed in just 12 minutes . With over 6 million users globally , we are a fast-growing B2C platform passionate about making knowledge more accessible. Join our team to help shape the way we communicate, engage, and retain our diverse and ever-growing user base! Role Overview Weβre looking for a highly skilled Email Marketing & User Lifecycle Specialist to lead email automation, lifecycle marketing, and multi-channel messaging . Your role will be critical in driving engagement, retention, and conversions through data-driven campaigns . If youβre an expert in ActiveCampaign , love crafting compelling email journeys , and thrive on optimizing performance through A/B testing and segmentation , this role is for you. What Youβll Do β Email Marketing & Automation β Plan, execute, and optimize email campaigns using ActiveCampaign . β Lifecycle & Retention β Design and manage automated user journeys for onboarding, engagement, and reactivation. β Segmentation & Personalization β Leverage behavioral data to deliver targeted and relevant messaging. β Copywriting & Conversion β Craft persuasive emails, subject lines, and CTAs to maximize open rates, CTR, and retention . β Analytics & Optimization β Track key metrics, analyze performance, and run A/B tests for continuous improvement. β Deliverability & Compliance β Ensure high inbox placement , manage sender reputation, and comply with GDPR/CAN-SPAM regulations. β Multi-Channel Integration β Sync email campaigns with OneSignal push notifications, SMS, and other marketing channels for a cohesive lifecycle strategy. What Weβre Looking For πΉ Proven experience in email marketing, automation, and lifecycle optimization . πΉ Hands-on experience with ActiveCampaign (or similar CRM/email automation platforms) . πΉ Strong understanding of segmentation, personalization, and behavioral-based messaging . πΉ A data-driven mindset β you track metrics, analyze performance, and optimize the campaigns . πΉ Copywriting skills with a focus on converting users and driving engagement . πΉ Experience with multi-channel communication (email, push, SMS, in-app messages, etc.) . πΉ Knowledge of email deliverability best practices and compliance (GDPR, CAN-SPAM, etc.) . Why Join Us? π Join one of the fastest-growing B2C startups in South & Central America π Work remotely β no matter where you are, we want to hear from you! π Make a real impact β own the email & lifecycle strategy in a fast-moving environment Interested or know someone who would be a great fit? Send a message or apply now! π
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