About this role
We are seeking an experienced Email Campaign Specialist with proficiency in leveraging the Instantly.ai platform to drive successful email marketing campaigns. The ideal candidate will possess a deep understanding of email marketing strategies, excellent analytical skills, and hands-on experience in utilizing the Instantly.ai platform to optimize campaign performance. Responsibilities: Campaign Strategy Development: Develop and execute comprehensive email marketing strategies aligned with business objectives, leveraging the capabilities of the Instantly.ai platform. Campaign Execution: Utilize the Instantly.ai platform to create, deploy, and monitor email campaigns across various segments and customer touchpoints. Segmentation and Targeting: Employ advanced segmentation techniques to target specific audience segments effectively, maximizing engagement and conversion rates. Content Creation and Optimization: Collaborate with the creative team to develop compelling email content, including subject lines, copy, and visuals, optimized for engagement and conversions. A/B Testing: Design and implement A/B tests to optimize campaign elements such as subject lines, content, CTAs, and send times, leveraging insights to refine future campaigns. Performance Analysis: Monitor key performance metrics such as open rates, click-through rates, conversion rates, and ROI, providing actionable insights and recommendations for campaign optimization. Platform Management: Serve as the primary administrator for the Instantly.ai platform, managing subscriber lists, workflows, templates, and integrations to ensure efficient campaign execution. Compliance and Best Practices: Stay updated on industry regulations and email marketing best practices, ensuring all campaigns comply with relevant laws (e.g., GDPR, CAN-SPAM) and ethical standards. Collaboration and Communication: Work closely with cross-functional teams, including marketing, sales, and design, to align email campaigns with broader marketing initiatives and business goals.