eCommerce Specialist

eCommerce Specialist The role of the CRM Specialist is primarily to drive execution of Email and SMS communications for Petbarn, and Greencross Vets. To be successful, the applicant must have a solid understanding of, and prior experience with, modern marketing automation solutions and a keen interest in the digital landscape in which Greencross Limited (GXL) operates. The applicant understands the nature of a connected consumer landscape, spanning across multiple touchpoints and channels, and where effective optimisation necessitates granular personalisation and a deep understanding of the customers’ needs. Campaign Execution & Data Management 60% • Follow briefs from Marketing for the creation of targeted audiences for weekly campaigns utilising the GXL Marketing Stack. This will include omni channel comms that span across Petbarn and Greencross Vets. • Forecast weekly send volumes for all Email and SMS campaigns. • Scheduling and execution of weekly campaigns. • Ongoing management of CRM Campaigns including scheduling and deployment. • Support the development and application of digital measurement techniques, tools and metrics across the marketing stack. • Monitor daily reports (including CRM estimate and send summaries). • Engage stakeholders to identify objectives of campaign and target audience. • Complete weekly audience segmentation and allocation. • Manage weekly campaigns performance. • Keep plan updated and others apprised of risk to timelines if required. Reporting 10% • Weekly reporting on campaign performance, highlighting trends and insight that helps shape digital communication across GXL. • These may include open & click rates, acquisition & retention and churn reduction. • Deliver reporting to highlight the commercial returns derived from a rigorous test and optimisation plan. • Circulate weekly reports to relevant stakeholders as required. • Perform monthly and quarterly reviews, highlighting trends, key takeaways and opportunities. Optimisation 10% • Support the CRM Team in the optimisation plan which will articulate the details of each experiment including clear hurdles and measures for success. • Continually support an improved customer experience through post analysis of experiments within the consumer channel. • Identify communications opportunities within audience segments. • Engage stakeholders to ideate and contribute how key metrics can be improved to support objectives of campaign and target audience. • Recommendations for the enhancement and optimisation of all consumer communications. CRM Strategy 10% • Provide thought leadership in how the marketing stack can deliver on strategy. • Conceive new ideas and optimisation of existing ideas. • Identify material risk and mitigate as required. • Support business cases, presentations or updates to drive change. • Support the CRM plan and long-term agenda. • Participate in discussion of new projects to ensure CRM/Data is represented and test and learn is included. People & Business, Processes 5% • This role must experience strong and continual personal growth, pushing the boundaries of skill level both analytical and otherwise, through self-awareness and industry research into marketing and analytical trends. • This role will regularly engage a broad and diverse range of people, as such to succeed this role will need to build relationships • Presenting in a way which is clear and convincing, breaking down complex information in easily digestible ways. • Demonstrable knowledge sharing within the team. Market Knowledge, Product Awareness and legal framework 5% A small but important requirement is to keep abreast of changes in: • The competitive landscape • New product innovation • Customer attitudes • Pet ownership trends • Economic setting as it relates to discretionary consumer spend • Political and regulatory environment Key Relationships Internal: • Head of CRM • Marketing Managers • Digital Optimisation Team • Category Managers • Operations Team External: • Vendors/suppliers as required • Agencies as required Qualifications and Experience Required • Tertiary qualification in a relevant discipline is required (Marketing, Mathematics, Statistics, Computer Science, Economics, Business, Finance, Commerce etc.). • Marketing experience with at least 2-4 years of relevant work experience. • Passion for and an understanding of marketing technologies. • Data driven marketer with a strong commercial sense and capable of deriving insights from structured data • Knowledge and experience of using any Adobe Marketing tools such as Adobe Campaign Standard, will be highly regarded Role type Digital Marketing Locations Robinsons Cyberscape Gamma, Ortigas Center, Pasig City Remote status Hybrid Work Schedule AEST Shifting Schedule? false Shifts with Daylight Savings? true About Satellite Office Satellite Office partners with some of the world’s leading brands to build high-performing offshore teams based in the Philippines. Our people work directly with international clients in roles that are meaningful, challenging, and rewarding. Whether you’re in customer service, IT, digital marketing, finance, or creative design, you’ll be empowered to do your best work, and build a career you can be proud of. At Satellite Office, we’re committed to creating a workplace unlike any other, fostering growth through engaging employee programs, continuous learning and development, team-building experiences, company-wide celebrations, and world-class office spaces. Why You'll Love Working Here: 🌟 You’re Valued. You won’t just be a number. You’ll be part of a close-knit, collaborative team where your contributions matter. 🚀 You’ll Grow. From day one, you’ll have access to learning opportunities, mentoring, and support to help you reach your full potential. 🎉 You’ll Belong. We’re proud of our vibrant and inclusive culture, filled with team-building events, company-wide celebrations, wellness programs, and more. 🏢 You’ll Work in Style. Our world-class offices are located in premium business hubs like BGC and Ortigas. Modern, comfortable, and designed to bring out your best. 💼 You’ll Work with Global Brands. We match you with top international clients where you’ll work directly with their teams and make a real impact. Whether you’re starting a new chapter or growing in your profession, Satellite Office is where you’ll find more than just a job. You’ll find a career you can be proud of.