E-commerce Product Lead

E-commerce Product Lead At Bold.One, every idea counts and every person drives change. Join a team that moves fast, thinks big, and builds solutions that reach millions worldwide. At Bold.One , we don’t wait for momentum – we build it. As an e-commerce company we move fast, test boldly, and turn ideas into real results. And the real engine behind all that? Our people. With 200+ ambitious teammates who own their work, learn fast, and lift each other up, this is a place where you’re trusted to think big and move with intent. We’re looking for a E-commerce Product Lead with proven e-commerce experience – someone who thrives on driving product adoption, growth, and revenue. If you love testing, optimizing, and scaling products in a fast-paced environment, this is your place. WHAT YOU WILL DO: Develop, implement, and own a marketing strategy for a variety of DTC e-commerce products Plan and execute paid campaigns across Google Ads channel Analyze performance data to identify wins, cut losses, and scale profitably Use data to evaluate product performance and prioritize improvements Collaborate with creatives, media buyers, operations, and supply teams Optimize ads, landing pages, offers, and funnels for maximum conversion Present insights and recommendations to leadership Stay ahead and act on market trends, competitors, and new growth opportunities WHAT WE EXPECT: Strong background in e-commerce within Marketing Project Management and/or performance marketing Proven track record of successfully managing DTC or digital products Ability to create content that resonates with target audiences Strong communication and collaboration skills Strategic thinking and experience in turning vision into actionable plans Data-driven decision-making skills and experience tracking KPIs Comfortable working in a fast-paced, dynamic environment Fluent in English and Lithuanian Familiarity with analytics and marketing tools (Google Analytics, Meta Ads Manager, A/B testing tools, etc.) Experience working with the U.S. market WE OFFER: Salary range: from 3200 EUR (Gross) according to qualifications; Workplace Flexibility: flexible work arrangements, including a hybrid working model; Well-being benefits: Enjoy the flexibility to choose between private health insurance or a wellness budget to support your overall well-being; Encouraging learning environment: opportunities for professional development, including a budget for books and online courses, and time for learning; Collaborative, dynamic & experienced team: a culture where diverse perspectives are valued and encouraged; Regular team building: activities to strengthen bonds with your colleagues through regular team events and outings; Referral bonuses: there is an opportunity to receive a reward for recommending someone to the team; Modern offices: offices in Vilnius and Kaunas city centers (shower, kitchen, Foosball & other benefits for a comfortable working environment); Office Perks: weekly snack refills, bun Wednesdays to brighten your midweek, and company lunch on the last Friday of each month; Celebrations & Events: company-wide events and celebrations, such as results overviews, Christmas parties, and summer events; Personal Celebrations: recognition of personal milestones and celebrations, such as birthdays and anniversaries. Department Growth Role Product Lead Locations Bold.One | Gediminas av. 20, Vilnius Remote status Hybrid