E- Commerce Manager

Job Title: E- Commerce Manager Location: Remote (depending on location) Reports to: Director of E-Commerce Status: Full-Time Salary Range: $100,000 – $110,000/year (based on experience) About Bask & Lather Co. Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured-hair care brands in the U.S., loved for our authentic story, transformative results, and community-first approach. It’s an exciting time to join our team as we grow and build a culture rooted in creativity, collaboration, and care. Together, we’re shaping the next chapter of a brand powered by community and led by purpose to help people everywhere love their hair, love their journey, and love themselves. Role Overview The E-commerce Manager oversees and executes on the end-to-end performance of Bask & Lather’s digital storefronts, with primary responsibility for Shopify DTC and supporting oversight of marketplaces including Amazon, TikTok Shop, and Walmart Marketplace. This role is accountable for conversion rate optimization (CRO) support, site performance, merchandising execution, promotional readiness, and revenue optimization across all customer touchpoints. This is a hands-on, execution-driven role. The ideal candidate is an analytical problem solver, who can manage Shopify, diagnose performance issues, implement CRO improvements, and partner effectively with Growth, Retention, Creative, and Operations. Agency management experience is expected, but the ability to execute directly without dependency is required. Core Responsibilities E-commerce Ownership & Site Management Oversee daily, weekly, and monthly performance of Shopify Plus, including homepage, PDPs, collections, navigation, and site merchandising Site update execution, including content changes, product launches, bundles, pricing updates, and promotional logic Ensure site accuracy, brand consistency, and operational readiness across all storefronts Partner with Operations to ensure inventory visibility, availability logic, and sell-through alignment Conversion Rate Optimization (CRO) CRO execution across Shopify and key landing pages Analyze user behavior using tools such as GA4, Triple Whale, Hotjar, and Shopify analytics Prioritize CRO opportunities related to PDP structure, messaging, imagery, social proof, bundling, upsells, and checkout flow Run structured A/B tests and iterative experiments focused on improving conversion, AOV, and revenue per session Translate insights into clear action plans and measurable results Merchandising, Promotions & Campaign Execution Execute on-site merchandising strategy tied to campaigns, launches, and seasonal moments Execute all promotional setups, QA, and post-launch validation. Including discounting, bundles, gifts with purchase, and exclusives Ensure flawless execution for high-impact moments such as BFCM, product launches, TikTok traffic spikes, and PR moments Build and maintain promotion readiness checklists and timelines Marketplace Collaboration Partner with Amazon, TikTok Shop, and Walmart stakeholders to ensure consistency in brand presentation and offer strategy Support marketplace CRO efforts by optimizing listings, imagery, copy, and bundles in partnership with relevant channel owners Monitor cross-channel performance trends and identify opportunities to improve funnel efficiency Cross-Functional Leadership Work closely with Head of Growth on traffic quality, landing page strategy, and funnel performance Partner with Retention to align PDPs, bundles, and on-site messaging with email, SMS, and subscription strategies Collaborate with Creative and Brand teams to ensure CRO insights inform content and asset development Serve as the internal owner of all e-commerce performance reporting and insights Key KPIs & Success Metrics Conversion rate (sitewide and PDP-level) Revenue per session and AOV Funnel drop-off rates and checkout performance Promotional performance and launch readiness Site uptime, accuracy, and execution quality Qualifications 5–8+ years of hands-on e-commerce experience, with deep Shopify expertise Experience managing high-volume DTC brands with fast execution cycles Familiarity with Amazon Seller Central and TikTok Shop preferred Proven track record owning CRO strategy and delivering measurable conversion improvements Strong analytical skillset with fluency in GA4, Shopify analytics, Triple Whale, and user behavior tools Detail-oriented with excellent organizational and communication skills Experience working in a fast-paced, product-driven environment Self-starter comfortable operating independently in a founder-led, high-growth environment Strong judgment, attention to detail, and operational rigor Nice to have; HTML, CSS, JS experience. What This Role Is Not Not a passive strategy role Not agency-dependent Not limited to reporting or coordination This role is for an operator who owns outcomes, moves quickly, and materially improves site performance through execution and CRO discipline. Why Join Bask & Lather Co.? Be part of a passionate, fast-paced team changing the narrative around scalp care Play a pivotal role in a high-growth, high-impact brand with national reach Directly support strategic initiatives and help shape scalable infrastructure Competitive salary, collaborative culture, and room to grow with the business Benefits Medical Insurance- (Health, Dental, Vision) Paid Time Off 401K Plum Benefits Discounts Career growth opportunities within a rapidly expanding company Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment. Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law. We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs.