DTC Analytics & Automations Manager – More Nutrition (gn)

You will build the analytical backbone of DTC at More Nutrition, enabling structured, scalable and data-driven decision-making across all commercial levers. Your goal is to move DTC from reactive analysis to proactive performance management, while establishing robust frameworks, playbooks and scalable systems to support our next growth phase. You will leverage automation and AI as key enablers to increase speed, depth and scalability of insights across the organization. As one of the fastest-growing DTC businesses in Germany, you will play a key role in shaping how data drives our path toward €1Bn+ international expansion. Your Mission End-to-End DTC Performance Analytics You own and evolve DTC performance analysis across traffic, conversion, revenue and customer behavior You identify key drivers of growth across promotions, CRO, marketing channels and product portfolio You translate complex data into clear, actionable business recommendations Channel, Attribution & Commercial Impact You analyze and quantify the impact of all channels (e.g. paid, TikTok Shop, organic, TV) You assess channel interactions, overlaps and incrementality You enable better budget allocation and investment decisions Cross-Functional Business Analytics You support key commercial questions beyond marketing You analyze portfolio performance (e.g. product mix, innovation impact) You evaluate promotion effectiveness You support market and channel expansion decisions You work closely with Performance, Influencer Marketing, CRM, eCommerce and PLM teams Content & Creative Performance Insights You analyze which content, formats and creators drive performance You connect creative output to business impact (conversion, revenue) You enable data-driven optimization of content and campaign strategies Data Infrastructure, Automation & AI You build scalable reporting and analytics frameworks for the DTC team You reduce dependency on BI through structured, self-serve insights You leverage AI and automation to improve speed, quality and scalability of analysis You identify and implement high-impact AI use cases across DTC Structure, Playbooks & Best Practices You introduce structured ways of working (e.g. analysis frameworks, testing approaches, reporting standards) You bring external best practices from leading DTC / eCommerce companies You ensure analytical work is repeatable, scalable and decision-oriented Your Qualifications You have 5+ years of experience in analytics, data, or performance marketing, ideally within DTC or ecommerce environments You demonstrate a proven ability to translate data into business impact and decision-making, leveraging modern tools and AI where relevant You have experience working with analytics and data tools (e.g. SQL, Databricks, Tableau, Google Analytics or similar) You have experience with attribution, incrementality and performance analysis across channels You have a strong understanding of eCommerce / DTC metrics (conversion, CAC, LTV, retention, etc.) You show strong interest and experience in AI, automation and new technologies, with a hands-on mindset to test and implement new solutions You have experience working with eCommerce platforms (e.g. Shopify), which is a plus You bring a hands-on, pragmatic and performance-driven mindset You are fluent in English and German Why choose us? Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle. You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from: Flexible working hours and remote work options Attractive employee discounts Subsidy for the E-gym Wellpass Workation Corporate benefits 28 days vacation/year and much more About Us The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021. ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise. TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees. This is us – The Quality Group – nice to meet you! Now it’s your turn! We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!