Director, Social Media & Digital Content

About the Job: Beautynova is the Italy-based parent company and manufacturer of a portfolio of innovative and coveted Professional Hair Care brands, including milk_shake®, DEPOT®, and Medavita, and operates in North America under our subsidiary, z.one concept USA, inc. At Beautynova, we are dedicated to delivering better days in people’s lives through high-performing hair products with care, respect and creativity. We serve professionals and consumers thanks to an open-minded, entrepreneurial, and committed team. As part of our accelerated growth strategy in North America, we are seeking like-minded, experienced, and passionate people to join and elevate our team. Job Title: Director, Social Media & Digital Content Department: Marketing Reports to: VP Marketing Job Type: Full Time / Exempt Location: Hybrid (New Jersey-Based) Job Summary: The Director, Social Media & Digital Content is a senior strategic leadership role responsible for shaping and executing a best-in-class, social-first content ecosystem across Beautynova Americas’ professional haircare portfolio: milk_shake®, DEPOT®, and Medavita. This role sits at the intersection of brand strategy, professional authority, cultural relevance, and platform-native execution. Working closely with the brand marketing and education teams, you will translate brand vision and product innovation into compelling, high-impact content that serves both professional communities (stylists, barbers, educators) and end consumers, without compromising credibility or craft. You are the connective tissue between brand aspiration and real-world execution — ensuring our content is not only beautiful and engaging, but strategic, culturally fluent, and performance-driven. You understand that content is not a downstream output of campaigns — it is a critical driver of brand equity, education, and growth. Responsibilities: Strategic Content Leadership (Pro-First, Digital-First) Define and lead the overarching content vision and POV across all three brands, grounded in professional expertise and elevated for digital culture. Develop global and regional content frameworks that balance education, inspiration, storytelling, and performance — empowering teams to move quickly without diluting brand integrity. Champion a social-first, platform-native mindset , ensuring content is designed for where professionals and consumers actually engage — not retrofitted from traditional assets. Translate brand strategy, product launches, and educational initiatives into robust content strategies that ladder directly to business objectives. Ensure each brand maintains a distinct voice and role in culture, while operating within a cohesive Beautynova content ecosystem. Cross-Functional Partnership & Brand Translation Act as a strategic partner to Brand Marketing, Education, Sales, Performance Marketing, and Creative , ensuring content is embedded early in campaign and launch planning. Bridge the gap between professional authority and social relevance — helping internal stakeholders understand what resonates in culture without sacrificing credibility. Collaborate with media, PR, partnerships, and retail teams to create integrated content ecosystems across earned, owned, paid, and trade channels. Foster strong relationships with global teams to align content planning, toolkits, and asset creation while allowing for regional nuance. Social, Community & Advocacy Leadership Lead the strategic direction of social media, community, and advocacy efforts across platforms including Instagram, TikTok, YouTube, and emerging channels. Build content strategies that serve professional engagement, education, and advocacy alongside consumer discovery and brand love. Push beyond vanity metrics — ensuring content drives meaningful KPIs across engagement, consideration, conversion, and brand health. Stay ahead of platform evolution, cultural shifts, and professional industry trends — anticipating what’s next, not reacting late. Champion experimentation, testing, and learning to continuously refine what performs and why. Content Production & Operations Oversee end-to-end content strategy and production — from ideation and briefing through shoots, post-production, optimization, and syndication. Build scalable, efficient content models rooted in a “shoot once, use everywhere” mentality, without sacrificing quality or craft. Ensure the right balance of in-house talent, freelance creators, professional artists, and agency partners to deliver against ambitious calendars. Own content planning and calendars across brands, ensuring alignment with product launches, education moments, events, and commercial priorities. Team Leadership & Capability Building Lead, mentor, and develop a high-performing social and content team, fostering a culture of creative excellence, accountability, and growth. Build organizational capability in content strategy, platform fluency, and performance optimization. Create an environment where strong ideas can come from anywhere — and where feedback sharpens the work, not slows it down. Provide investment and resourcing recommendations to ensure content dollars work as hard as possible. Required Skills/Abilities: Experience & Leadership 10+ years of experience in content strategy, social media, digital marketing, or creative leadership roles. Proven experience leading teams across social, content creation, and production. Track record of building and scaling content strategies for beauty, grooming, lifestyle, or professional-led brands. Experience working with internal teams, agencies, creators, and production partners. Strong understanding of how to balance brand-building and performance-driven content. Strategic Thinking & Cultural Fluency Deep understanding of how content ladders to brand strategy, education, and business objectives. Strong instinct for cultural relevance — especially within professional and creator-driven ecosystems. Hands-on knowledge of social platforms and content formats, and what actually performs vs. what just looks good. Fluent in analytics, reporting, and optimization — measurement is a given, not an afterthought. Creative Vision with Operational Rigor Equal parts visionary and executor — you can set the bar high and build the systems to meet it. Ability to scale content without losing consistency, quality, or authority. Strong editorial eye and storytelling sensibility, with the ability to give clear, constructive feedback. Collaborative, Pro-First Leadership A natural bridge-builder who elevates ideas across teams and disciplines. Respected partner to education and professional communities — you understand that credibility is earned. Confident decision-maker who can push boundaries while protecting long-term brand equity. Physical Requirements and Working Conditions: Hybrid work environment with a combination of in-office and remote work. Prolonged periods of sitting and working at a computer. Occasional lifting of up to 15 pounds. Walking between different departments when in the office. Occasional travel for sales trips, educational flights, or collaboration with marketing teams at other locations. Adaptability to different working environments, including interactions with remote teams and account partners across various time zones. Potential for Domestic and international travel to industry events, tradeshows, and customer locations up to 10%+ of time. What We Offer: The salary range for this position is $125,000 – $145,000 annually, based on the candidate’s qualifications and experience. This position is eligible to participate in a bonus program based on the candidate’s qualifications and experience. Paid Time Off Medical, Dental, Vision Insurance FSA/HSA Life/Accident Insurance Employee Assistance Program (EAP) Professional Development Resources 401(k) Employer Match Program On our quest to add stellar talent to our already amazing team, Beautynova and z.one concept USA, inc. offer a competitive package of culture, compensation, and care. We are an inclusive and equal opportunity employer.