Director, Sales - Target

Founded in 2022, Create Wellness is redefining creatine for the modern consumer — starting with a first-of-its-kind creatine gummy and scaling rapidly into a high-growth, profitable business across eCommerce and retail. Creatine is not a niche bodybuilding supplement; it's a foundational wellness product, and Create is building to own the category. Reporting into the SVP of Retail Sales, you will partner closely with senior leadership, brokers, and cross-functional teams across marketing, operations, and planning. This is a high-impact, highly visible role with direct ownership of some of Create’s most important retail relationships. What You'll Do: Full ownership of the Target business end-to-end, including buyer relationships, line reviews, forecasting, promotional planning, trade management, and customer P&L Development and execution of omni-channel strategy across in-store and Target.com to drive total account performance Broker leadership, ensuring best-in-class execution while maintaining direct ownership of the relationship and strategy Building and delivering compelling, data-driven business reviews to Target buyers Cross-functional partnership with shopper marketing to develop and execute activation plans that drive velocity both in-store and online Structured account planning including volume forecasting, promotional ROI, and distribution expansion strategy Acting as a core commercial leader, partnering directly with the SVP of Retail and contributing to overall retail strategy 5+ years of CPG retail sales experience with direct ownership of the Target account Deep understanding of Target’s systems, cadence, and buyer expectations — with firsthand experience managing the relationship Proven ability to manage and lead broker partners while maintaining full ownership of the business Strong understanding of Target.com and omni-channel retail dynamics Solid grasp of account P&L, promotional strategy, and retail math Track record of driving both distribution gains and velocity at a major mass retailer Nice to Have Experience at a high-growth supplement, wellness, beauty, or food & bev brand Familiarity with Wegmans or other premium grocery accounts Existing relationships within major broker networks Experience scaling a brand from early retail entry to meaningful velocity and productivity Competitive compensation and equity Fully-paid health, dental, and vision insurance 401K program Location: Minneapolis preferred; open to remote with frequent travel