Director, Programmatic Sales

Posted Friday, March 13, 2026 at 5:00 AM Location: New York, NY (currently hybrid with up to 50% remote) Your mission in the Advertising team: TouchTunes is seeking a dynamic and strategic Director, Programmatic Sales to lead and accelerate the growth of our programmatic DOOH business. This role will own revenue strategy and execution across key agency, platform, and trading desk partnerships – driving adoption, deepening relationships, and positioning TouchTunes as a premium, data-driven leader in the programmatic marketplace. This is a highly visible leadership role for someone who brings deep programmatic expertise, a strong network across agencies and platforms, and a proven ability to translate opportunity into scalable revenue. You’ll also serve as a subject matter expert and internal champion, partnering cross-functionally to elevate our offering and deliver best-in-class campaign performance. Your day-to-day: Revenue Strategy & Execution Lead all programmatic DOOH revenue for assigned agencies and strategic partners—independent, holding groups, platforms, and trading desks. Build, manage, and advance a robust sales pipeline; consistently meeting and exceeding quarterly and annual revenue targets. Prospect, pitch, negotiate, and close high-value deals across programmatic DOOH, expanding market share. Partnership & Agency Leadership Serve as the principal programmatic DOOH expert for agency and platform partners, driving education, adoption, and strategic investment. Lead premium product positioning in collaborative RFPs, client presentations, and value propositions. Cultivate and strengthen long-term relationships that position TouchTunes’ audiences as a critical component within integrated and omnichannel media strategies. Go-to-Market & Commercial Strategy Develop and evolve strategic sales playbooks for programmatic DOOH that optimize pricing, packaging, and monetization; including but not limited to TouchTunes’ unique assets in mobile and other product line extensions. Partner with product and analytics teams to translate audience insights, targeting capabilities, and data signals into compelling commercial value. Track competitive trends, benchmark performance metrics, and align sales strategy with marketplace evolution. Provide market feedback and insights to inform product roadmaps, inventory innovation, and platform integrations. Act as a programmatic evangelist within the organization, elevating DOOH literacy and sales readiness. Your profile: 5+ years of experience in programmatic advertising, with a strong track record in sales, revenue growth, or account leadership (DOOH experience strongly preferred) Deep expertise in programmatic ecosystems, ad tech workflows, and DOOH supply, planning, and measurement (omnichannel experience a plus) Proven ability to own and deliver against revenue targets while navigating complex sales cycles and influencing senior stakeholders. Strategic mindset with strong analytical capabilities to translate data into actionable, revenue-driving insights Exceptional communication and relationship-building skills across agencies, brands, and internal teams A proactive, solutions-oriented approach with the ability to thrive in a fast-paced, evolving environment A consistent track record of embodying company values through leadership, collaboration, and accountability What’s in it for you: At TouchTunes, your work impacts our customers as part of interesting projects that transform the in-venue entertainment industry. We foster open communication and collaboration across all levels, with approachable leaders that value all voices and empower you to excel and innovate. Our team thrives in an environment where fun meets hard work, and everyone is encouraged to be their authentic selves. Our Perks and Benefits: Hybrid Work Environment: Hybrid schedule with 50% work-from-home and in-office time, with the ability to work anywhere in the world for up to 2 months per year. Financial Wellness: Long-term company bonus, 401k Comprehensive Benefits: Competitive health insurance and disability coverage, a Lifestyle Spending Account, access to telemedicine, and an unlimited sick days policy. Professional Development: Continuous hands-on learning with access to e-learning platform, tuition reimbursement, and peer mentorship. Accessibility: An inclusive workplace designed to accommodate people with disabilities. Pay: The base salary range for this position is $130,000-$170,000 USD. This role is eligible for commission-based earnings in addition to the base salary. TouchTunes At TouchTunes, the world’s largest in-venue interactive music and entertainment platform, we’re all about sparking joy and human connection. That moment in a bar where someone at the next table cues the jukebox to play your favorite song? That’s what we do – our platform plays millions of songs daily – but we’re also so much more! We just bought the largest soft-tipped darts business in the United States, we’re reinventing our mobile app for launch later this year, and we’re operating nearly 100,000 connected devices across North America and Europe. We’re innovators, strategic thinkers, people making the future possible today – and what a great time to join our team. Work Requirements: Must be authorized to work in the United States. Some travel may be required. TouchTunes is an Equal Employment Opportunity / Affirmative Action employer. TouchTunes provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 🌈TouchTunes is a proud ally of QueerTech and DiversityJobs.