Director of Sales

Director of Sales — Seekda Location: Germany (Remote) | Employment Type: Full-time Business: Seekda — Hospitality Technology Platform | Aspire Software (a Valsoft Company) About Aspire Software Aspire Software, an operating group of Valsoft Corporation, acquires, builds, and grows vertical market software companies around the world. Each business operates with entrepreneurial autonomy while benefiting from shared expertise, leadership, and operational support across the broader portfolio. About Seekda Seekda is a hospitality technology platform helping hotels and hospitality businesses drive direct bookings, improve operational efficiency, and strengthen guest engagement. We work with independent hotels and hospitality groups across Europe, delivering modern software solutions that help customers compete in an increasingly digital market. As we enter our next phase of growth, we are looking for a commercially driven Head of Sales to help scale our go-to-market engine, build a repeatable outbound motion, and accelerate new customer acquisition across the DACH region and beyond. The Opportunity We’re hiring a Director of Sales to lead and build Seekda’s commercial growth engine. This is a hands-on leadership role for someone who enjoys building from the ground up - not just managing from above. You will personally drive new-logo acquisition while implementing the systems, structure, and operating cadence needed to create a scalable and predictable sales organization. This role is ideal for someone who thrives in a builder environment, enjoys operating close to the customer, and wants meaningful ownership over growth strategy and execution. You’ll work closely with company leadership across Product, Marketing, Customer Success, and Operations to shape commercial strategy, improve sales effectiveness, and expand Seekda’s market presence. What You’ll Do Drive New Business Growth Build and execute outbound strategies targeting hotels and hospitality operators across the DACH market. Build and activate partner channels, including PMS, hospitality technology, and local industry partners, to generate qualified pipeline and accelerate growth. Develop target account plans, segmentation strategies, and outreach cadences. Personally lead strategic customer conversations, demos, proposals, and negotiations. Consistently deliver against pipeline generation and revenue targets. Build and Scale the Sales Engine Establish repeatable sales processes, playbooks, and qualification frameworks. Implement structured pipeline management and forecasting rhythms. Maintain high standards of CRM hygiene, reporting accuracy, and sales discipline. Track and improve core funnel metrics including activity levels, conversion rates, sales cycle duration, and win rates. Create scalable outbound motions that can support future team growth. Lead and Coach a Growing Team Build a high-performance sales culture centered on ownership, urgency, and continuous improvement. Coach and develop a small sales team with a strong focus on accountability and execution. Support hiring, onboarding, and ramping of future sales talent as the organization grows. Run regular pipeline reviews, deal coaching sessions, and forecasting meetings. Partner Cross-Functionally Lead pricing, packaging, positioning, and go-to-market strategy discussions Share customer and market feedback with other teams (e.g. Product) Collaborate with Customer Support to ensure smooth handoffs and strong customer outcomes. Help shape Seekda’s broader commercial operating model as the business scales. What Success Looks Like In the First 90 Days Clear ICP, segmentation, and outbound strategy established. Actively selling, joining customer conversations, and moving live opportunities forward. CRM, pipeline reviews, forecasting, and weekly sales discipline are running reliably. Consistent outbound activity generating qualified opportunities. Early partner and marketing-led pipeline tests are underway. Sales, CS, Marketing, and Support handoffs are clearer and faster. In 6–12 Months Predictable new business pipeline and repeatable outbound motion established. Measurable improvement in pipeline coverage, conversion rates, and forecasting accuracy. High standards of CRM discipline and sales execution embedded across the team. Strong commercial alignment established across Sales, Product, and Customer Success. Sales team structure and coaching cadence successfully implemented. What We’re Looking For Required 8–12 years of experience in B2B SaaS or software sales. Strong track record in outbound sales and new-logo acquisition. Experience building and scaling a sales function in a growth-stage environment. Strong understanding of CRM management, forecasting, pipeline reviews, and sales metrics. Hands-on sales leader who enjoys operating close to deals and customers. Experience managing or coaching small sales teams. Fluent German and English communication skills. Based in Germany, comfortable with a remote working model with occassional travel. Preferred Experience selling into hospitality, hotel technology, travel, or vertical SaaS markets. Familiarity with modern sales tooling, including GTM AI-led automation and RevOps best practices. Experience in founder-led or entrepreneurial environments. Why Join Seekda Opportunity to build and shape the commercial engine of a growing hospitality technology business. High ownership role with direct influence on company growth and go-to-market strategy. Entrepreneurial environment backed by the stability and long-term vision of Valsoft. Competitive compensation package including base salary and performance-based commission. Collaborative and ambitious leadership team focused on sustainable growth. #AspireSoftware #Seekda