Director of Paid Media

About the Role We are looking for a Director of Paid Media: a cross-channel performance architect, revenue-minded growth driver, and AI-native operator who wants to build something, not just run something. This is a director-level position. You will own the strategy, lead a growing team of PPC Specialists and media buyers, drive attribution infrastructure, and ensure every media dollar generates measurable outcomes. Critically, this person will also serve as a strategic AI contributor, feeding elev8's internal AI infrastructure with paid media best practices, smart prompts, and performance frameworks that make our entire organization smarter over time. What You'll Do Paid Media Strategy & Ownership Own full-funnel paid media strategy across Google Ads, Meta, Microsoft/Bing, programmatic, and emerging platforms Establish portfolio-level performance benchmarks: CPL, CPA, ROAS, and CAC:LTV ratios Own daily and monthly budget pacing and forecast portfolio growth toward $1M+/month in managed spend Team Leadership & Development Build, lead, and mentor a growing team of PPC Specialists and media buyers Run structured 1:1s, set performance expectations, and develop talent toward promotion Attribution & Reporting Own the full attribution roadmap: GA4, GTM, call tracking (CTM, CallRail, Further), offline conversion imports, and CRM integration Deliver high-fidelity dashboards and performance reports that influence strategy, not just show metrics AI-Driven Operations Operate as elev8's AI-native paid media practitioner, build prompt libraries, document frameworks, and contribute to internal AI tooling Lead adoption of AI and automation across the team to reduce manual work and raise the performance ceiling What You Bring 8–12 years of paid media experience, ideally in an agency managing high-intent B2C lead gen Proven track record managing $500K+ monthly ad budgets with measurable CAC improvements Expert fluency in Google Ads and Meta Ads; strong attribution and tracking fundamentals (GA4, GTM, call tracking) Director-level team leadership experience: you've hired, coached, and promoted paid media talent Demonstrable AI fluency: you use AI in your daily workflow and can build frameworks others learn from United States based preferred; LATAM candidates considered with C1 English proficiency Preferred: Background in health, wellness, behavioral health, or adjacent regulated industries a strong advantage Why Work With elev8.io Mission with Meaning: Your work directly supports organizations helping people recover from addiction and mental health challenges Real Ownership: You run the department, set the strategy, and build the systems, not just manage accounts Strategic Partnership: This is a long-term seat at the table in a company scaling toward $1M+/month in managed spend Performance-Linked Compensation: Base salary + quarterly bonus tied directly to KPIs you control Career Growth: Clear path to VP of Performance Marketing and beyond as elev8 scales