Director of Marketing Operations

At Trackforce, we are transforming physical security operations that are managed around the world. As the leading SaaS platform for physical security workforce management, we provide security companies and organizations with a streamlined solution to manage their guard forces, respond faster, operate more efficiently, and reduce costs — all while staying focused on safety and protection. We support 4,600+ clients across more than 50 countries and are proud to be a growing team of 300+ professionals. With our headquarters in Dallas, Texas, and Centers of Excellence in Montreal, Quebec and Wroclaw, Poland, we collaborate across regions and time zones in a hybrid work environment that combines flexibility, connection, and meaningful impact. At Trackforce, we operate in both hybrid and remote models, offering flexibility to balance in‑office collaboration with WFH. This approach allows our teams to stay connected while maintaining autonomy and work‑life balance. We are highly focused on delivering value to our customers, and our recent merger has strengthened our position as the market leader in security workforce management software. Position: Director of Marketing Operations Location: US remote or Montreal, Canada (Hybrid 3 days/week preferred) Position Type: Full-time Position Summary Trackforce is seeking a Director of Marketing Operations to lead and scale our global demand generation engine. This is a senior, highly strategic role — and equally hands-on — responsible for ensuring marketing programs execute with precision, leads move efficiently through the funnel, and performance is measurable, actionable, and continuously improving. As Director, you will own the strategy, governance, and day-to-day execution of marketing operations: campaign infrastructure, lifecycle automation, lead routing and scoring, reporting, and the full martech stack. This role sits at the intersection of Marketing, SDR, Sales, and Revenue Operations, and serves as a force-multiplier across all demand generation programs globally. You will be expected to lead with data, build scalable systems, and set the operational standard for how Trackforce's marketing engine performs. Key Responsibilities Marketing Operations Strategy & Execution Own and evolve the marketing operations roadmap — including campaign infrastructure, automation, lead management, and data governance Build, launch, and QA marketing campaigns and automation workflows in HubSpot (primary) and Salesforce Define and enforce campaign setup standards and governance across all marketing and sales systems Lead marketing-to-SDR-to-Sales routing workflows to ensure timely, accurate lead follow-up and SLA compliance Maintain and automate lifecycle stage definitions and funnel status updates end-to-end Document, scale, and continuously improve repeatable marketing processes and standard operating procedures Lead Management, Scoring & Segmentation Implement and optimize lead scoring models using behavioral and demographic data Manage segmentation across persona, region, industry, engagement, and intent signals Build dynamic lists and automation programs to support nurture, outbound prioritization, and retargeting Monitor lead flow and recommend improvements to increase conversion and response rates Campaign Operations & Nurture Programs Partner with Demand Generation to execute multi-channel campaigns including email, webinars, events, and ABM programs Build, test and optimize automated nurture programs and triggered outreach flows Conduct A/B testing across segmentation, cadence, messaging triggers, and timing Oversee operational execution of major campaigns, events, and post-event follow-up Support email marketing best practices including list hygiene, deliverability, and engagement optimization Martech Stack Ownership & Administration Own and administer the full martech stack — HubSpot, Salesforce, ZoomInfo, and additional tools — ensuring seamless integration and data integrity Evaluate, onboard, and optimize marketing technologies that support scale, efficiency, and performance Manage integrations across the stack and maintain accurate data sync across all platforms Serve as the internal subject matter expert on all marketing technology, providing guidance to cross-functional stakeholders Monitor AI-driven automation and conversational marketing tools (e.g., Qualified, Drift) for optimization opportunities Data Quality & Marketing Systems Administration Maintain high standards for data hygiene, enrichment, and regulatory compliance (GDPR, CASL, CAN-SPAM) across all systems Conduct regular audits of HubSpot and Salesforce data structures, campaign tracking integrity, and attribution accuracy Partner with Revenue Operations and Sales to ensure shared data definitions and consistent reporting across the funnel Analytics, Funnel Reporting & Performance Insights Build and maintain dashboards across campaign performance, funnel conversion, and pipeline contribution Track and report on key KPIs including lead response time, MQL to meeting conversion, and engagement performance Identify operational bottlenecks and recommend improvements to increase funnel velocity Support leadership reporting and pipeline forecasting Required Qualifications 8+ years of progressive marketing operations experience in a B2B SaaS or technology environment 3+ years in a senior or lead marketing operations role with demonstrated ownership of the martech stack HubSpot certification required (Marketing Hub, Operations Hub, or equivalent); Marketo certification considered in lieu Proven hands-on expertise with Salesforce CRM — campaign tracking, lead routing, and funnel reporting Deep experience with ZoomInfo or equivalent data enrichment and prospecting platforms Demonstrated experience building and optimizing lead scoring, segmentation, and lifecycle automation programs Strong background in email marketing operations: list management, deliverability, segmentation, and A/B testing Experience managing or collaborating closely with SDR teams on inbound and outbound workflows Proficiency building executive-level dashboards and performance reporting (HubSpot, Salesforce, or BI tools) Excellent communication skills with the ability to translate technical operations into business impact for senior stakeholders Preferred Qualifications Experience with ABM platforms such as 6sense, Demandbase, or RollWorks Familiarity with intent data and account-level engagement platforms (e.g., Bombora, G2, TechTarget) Experience with tools such as Qualified, UserGems, or similar pipeline acceleration platforms Exposure to AI-driven marketing automation or conversational marketing technologies Experience operating in global marketing teams across multiple regions and time zones Bachelor's degree in Marketing, Business, or related field — or equivalent professional experience Success Metrics In your first year, you will be measured on: Improvement in MQL-to-meeting conversion rates and overall funnel velocity Reduction in speed-to-lead and consistent SLA adherence across inbound and outbound programs Delivery of accurate, actionable, and executive-ready reporting on marketing's contribution to pipeline Establishment of scalable campaign operations, clear process documentation, and cross-functional adoption Measurable improvement in data quality, campaign tracking accuracy, and attribution across systems Martech stack rationalization and optimization roadmap delivered within first 90 days Why Trackforce This is a rare opportunity to step into a senior operations leadership role with real ownership, global scope, and direct impact on revenue. You will not be inheriting a static system — you will be building and evolving a high-performance marketing engine in a company that is growing fast, backed by strong product-market fit, and focused on operational excellence. We offer a collaborative, results-driven culture with flexibility, cross-regional exposure, and a leadership team that values data-driven thinking and proactive problem-solving. Planned office relocation (May) to 2020 Blvd Robert-Bourassa Suite 2000, Montreal, QC H3A 2A5 - offering a more central and accessible workspace. Benefits We Offer · Hybrid and flexible work model · Three weeks of vacation starting in your first year · Paid sick days & family obligation days · Comprehensive health & dental coverage from Day 1 · 24/7 telemedicine access · Mental health & wellness support · Life insurance, AD&D, long term‑ disability & critical illness coverage · RRSP & DPSP with employer matching · Employee referral bonus · Paid volunteer day & recognition programs #LI-Hybrid At Trackforce, we are committed to providing an inclusive, respectful, and discrimination‑free workplace. We do not tolerate discrimination or harassment of any kind and make employment decisions based on qualifications, merit, and business needs. We proudly comply with local employment laws and are an equal opportunity employer in all locations where we operate.