Director of Demand Generation

Qohash is building the zero copy data security control layer, enterprises need to adopt AI safely. Our platform, Qostodian, helps large organizations discover, classify, govern, and remediate sensitive unstructured data across their most critical data sources without moving or copying the data. This zero copy architecture reduces exposure, preserves data sovereignty, and allows enterprises to secure data directly where it lives. This matters because AI adoption is increasing the risk, complexity, and urgency of enterprise data security. Before organizations can safely deploy AI agents, copilots, retrieval systems, or automated workflows, they need to know where sensitive data lives, who and what can access it, and how to enforce controls at scale. Company culture is at our core Our 5 core values are more than just words; they are a way of life for us. We know that companies with a strong culture and a higher purpose perform better in the long run. Do our values speak to you? Pursuit of excellence - Data security companies that aren't constantly improving every aspect of what they mean by 'excellent' shouldn't exist. Resilience - Security is a marathon without a finish line. Our customers and employees must have the support they need. Mission focus - We are here to protect the world's most sensitive data and create a safer digital future for all. Accountability - Trust is earned through actions, not blame or wishful thinking. Fulfill promises and take responsibility for mistakes. Embracing conflict - To reach consensus and problem-solve quickly, it's important to communicate honestly and courageously. Who you are You are a metrics-obsessed demand generation leader who has built pipeline engines from the ground up at B2B SaaS companies for large Enterprise buyers. You understand the intricacies of generating demand with executive buyers at large regulated organizations. You think in full-funnel terms, from brand and awareness down to MQL, SQL, pipeline, and revenue, and you hold yourself accountable to the numbers that matter. You have an AI-first working mindset and you default to AI tools to move faster, make better decisions, and raise the bar on everything you produce. You combine strategic instinct with hands-on execution, and you thrive when given a blank canvas and a growth mandate. You’re as comfortable setting ABM strategy as you are optimizing a paid LinkedIn campaign or auditing SEO coverage. You’ve worked closely with Sales and you know how to earn that partnership. What you will do Build and maintain a named-account event engine that produces an ICP-qualified pipeline in collaboration with the Marketing Manager. Design and execute a demand engine beyond events, including an ABM strategy that targets and converts priority accounts across the full buying committee. Own demand capture on Qohash’s owned channels: website conversion optimization, SEO strategy, and visibility in AI-powered search experiences. Build and manage a multi-channel paid acquisition strategy across LinkedIn and other relevant platforms, using AI-powered tools to improve targeting, personalization, spend efficiency, and optimize pipeline quality and CAC. Operate as a metrics-first function from day one: build and maintain a live performance dashboard tracking MQLs, SQLs, opportunities, pipeline, win rate, CAC, and pipeline-to-spend ratio. Leverage AI tools to automate reporting, surface insights, and continuously optimize campaign performance. Partner tightly with Sales to align on ICP, pipeline coverage targets, and feedback loops that continuously sharpen targeting and messaging across multiple regions (North America, Europe, and MENA). Provide clear, data-backed visibility into marketing’s contribution to revenue. What your resume shows Must Haves 8+ years of demand generation experience in a B2B SaaS environment, with a track record of directly building pipeline in Canada and the US Verifiable experience in a Seed or Ser.A or Ser.B to Ser.C scale up environment Proven experience building ABM programs and multi-channel paid acquisition strategies using AI systems, including LinkedIn Ads, targeting enterprise or mid-market accounts Fluency in marketing analytics: pipeline attribution, CAC, MQL/SQL/opportunity conversion, pipeline-to-spend Hands-on experience with HubSpot or a comparable CRM/MAP platform Experience owning website and SEO as demand capture channels, including AI search visibility considerations A strong alignment with our core values and high-velocity company experience Bachelor's or Master's degree in Marketing, Communications, or equivalent professional experience Nice to Haves Experience in cybersecurity or adjacent enterprise security markets Experience in leveraging AI tools to enhance productivity and streamline workflows Experience working in a startup environment Experience marketing to security, IT, or data governance personas Full professional bilingualism in English and French, written and spoken Preference for candidates resident in Quebec or Ontario What's in it for you? Competitive salary range. Enjoy up to six weeks of paid time off annually , because we value your work-life balance. Comprehensive health benefits , including: Life insurance Short- and long-term disability Paramedical and telemedicine services Health Spending Account (HSA) Qohash is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law. A working proficiency in English is required for this position based on the company's operational requirements. Only those candidates selected for interview will be contacted.