Director of Brand & Growth

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies. We’re filling this role for a client, A clinical-stage neuroscience company advancing precision brain health by using EEG-derived biomarkers to personalize transcranial magnetic stimulation therapy for mental healthcare. Role Overview Hiring for a strategic and hands-on Director of Brand Strategy and Growth to lead integrated marketing initiatives across brand awareness, commercialization, customer engagement, and growth. This role will support post-FDA commercialization efforts and oversee marketing strategy across both B2B (clinic licensing/enterprise) and B2C (patient awareness) audiences. The ideal candidate combines healthcare marketing expertise, growth-oriented execution, strong storytelling, and analytical rigor within a regulated environment. Key Responsibilities Brand, Media & Advocacy Drive earned media, thought leadership, influencer, and advocacy initiatives Build relationships with physicians, neuroscientists, veterans, athletes, and key opinion leaders (KOLs) Develop campaigns across podcasts, webinars, conferences, social media, and digital platforms Amplify visibility while maintaining scientific credibility and regulatory compliance Commercialization & Growth Lead marketing initiatives supporting commercialization and post-FDA growth strategy Develop integrated go-to-market campaigns for clinicians, enterprise partners, patients, and prospective licensees Support clinic activation, patient acquisition, and enterprise growth initiatives Partner with executive leadership on company narrative, positioning, and category leadership Analytics & Operations Track and optimize KPIs including CAC, conversion, retention, attribution, and marketing ROI Build dashboards and reporting frameworks to measure campaign effectiveness Partner cross-functionally with Commercial Operations, Clinical, Data Science, Engineering, and Executive Leadership Manage agencies, vendors, and external marketing partners as needed Lifecycle Marketing & CRM Lead CRM, lifecycle marketing, lead nurturing, and audience segmentation strategies Develop automated campaigns across email, social, and digital channels Utilize behavioral data and analytics to improve engagement, retention, and conversion Compliance & Regulatory Ensure marketing communications align with FDA, HIPAA, and healthcare marketing standards Support compliant promotion of FDA-cleared indications and approved claims Collaborate on medical, legal, and regulatory (MLR) review processes Qualifications 8+ years of experience in growth, lifecycle, integrated, or commercial marketing Experience within healthcare, digital health, medical device, neuroscience, SaaS, or wellness industries preferred Proven success supporting commercialization or go-to-market launches Experience marketing to healthcare providers, enterprise healthcare organizations, and/or consumers Strong CRM and marketing automation experience (HubSpot, Salesforce Marketing Cloud, Braze, Klaviyo, etc.) Strong analytical and performance marketing capabilities Exceptional communication, storytelling, and brand positioning skills Familiarity with FDA promotional considerations and regulated healthcare communications strongly preferred Entrepreneurial mindset with strong operational execution skills