Director of Analytics and Performance

Swoop, a market leader in privacy-safe, award-winning omnichannel healthcare marketing, connects patients, healthcare providers (HCPs), and brands at scale across all channels. Our teams leverage the power of AI-driven technology combined with real-world data (RWD), first- and zero-party data, and engagement data, to empower pharmaceutical marketers to make faster, more precise decisions that improve patient outcomes. At Swoop, our mission is to create a future where technology seamlessly connects patients and HCPs in a privacy-safe way, improving the patient journey and driving better health outcomes. Swoop has experienced significant growth and demonstrated an unwavering commitment to innovation, talent development, and enhancing the patient experience. Our acquisition of MyHealthTeam in January 2025 brought vibrant social communities into our omnichannel suite, further bridging the gap between healthcare brands and patients for more impactful and targeted engagement. We believe our people are our greatest asset. Swoop fosters a culture of innovation and continuous learning, providing employees with rich opportunities for professional growth. This commitment to our team earned us the "Best Places to Work" recognition from Business Intelligence Group in 2025, based on a survey of over 100 employees. We are driven by a patient-first philosophy and are passionate about leveraging technology to create a healthier future. If you're a driven professional seeking to make a real difference in healthcare marketing at a fast-growing, innovative company, join Swoop and help us revolutionize how brands connect with patients and HCPs. About the role Swoop is seeking a results-driven Analytics and Performance Director to join our Client Services team. You will report to the Senior Director of Analytics and Performance, with a primary focus on our top 15 most strategic clients within the healthcare data segment business. This is a high-impact, internal and client-facing role where you will collaborate with pharmaceutical brands, leading agencies, healthcare data partners, and internal teams to deliver measurable performance and insights. You’ll serve as a key bridge between campaign data and strategic decision-making — aggregating, analyzing, and optimizing digital campaign performance. Success in this role requires strong analytical expertise, excellent communication skills, and confidence in working with both agencies and direct-to-client partners in the healthcare and pharmaceutical advertising space. You will have the opportunity to work with Swoop’s award-winning product on AI projects. What you'll do Serve as the performance strategist for Swoop’s most strategic healthcare clients, managing campaign analytics from data collection through insights and delivery. Analyze campaign reports, monitor trends, and proactively identify and address underperformance or opportunities. Partner with the Sales and Account Management teams to synthesize performance metrics and measurement definition, and present high-impact recommendations to clients and internal leadership. Lead audience-segment creation strategies, aligned with third-party measurement vendors and proposed rule changes, to improve outcomes. Act as a consultative partner to agencies and brand teams, providing education and guidance on best practices for targeting, optimization, and measurement. Juggle multiple high-priority accounts and internal initiatives with precision, timeliness, and a collaborative mindset. Qualifications 6+ years of experience in digital or programmatic advertising, preferably in analytics, performance strategy, or account services A strong understanding of healthcare data metrics, medical terminology (ICD-10, CPT, Rx, etc.), and campaign performance measurement A strong understanding of and experience with healthcare marketing measurement methods (IQVIA, Crossix, Ipsos, MMM model, etc.) Experience navigating strategic conversations with both agencies and client-direct pharma/healthcare partners Familiarity with the programmatic advertising ecosystem, including DSPs and ad verification tools Advanced analytics and Excel skills and proficiency across the Microsoft 365 suite Ability to manage and scale analytics functions as business needs evolve Outstanding communication, presentation, and storytelling skills with data Exceptional attention to detail, follow-through, and a solutions-oriented mindset Experience in fast-paced, high-growth, or start-up environments A Bachelor’s degree or equivalent experience