Director, Media Analytics

Summary DIRECTOR, MEDIA ANALYTICS AMP Agency is looking for a curious, thoughtful, technology-driven storyteller to join its Integrated Analytics team. Our team is inspired by the idea of continuous improvement, and is working to build a best-in-class culture and capability set; to drive excellence in both our client work and our own ways of working. As a Director of Media Analytics, you’ll lead cross-channel measurement strategies and provide actionable media insights across a portfolio of client accounts. You’ll manage a team of analysts and work closely with Media, Strategy, Creative, and Technology teams to bring clarity to performance reporting, build strong client relationships, and ensure the delivery of high-quality, insight-driven outputs. This role requires a solid foundation in media measurement, a passion for interpreting data, and a desire to grow team capabilities and client value. Responsibilities: Lead media analytics workstreams across a set of key client accounts. Translate performance data into clear stories and actionable recommendations for clients and internal teams. Manage and mentor a team of analysts; review deliverables for clarity, accuracy, and strategic value. Contribute to the development and implementation of testing and learning agendas across conversion and upper-funnel efforts. Collaborate with cross-functional teams to build holistic reporting frameworks and integrated performance narratives. Partner with client stakeholders to define measurement goals, KPIs, and media success criteria. Work with technical and platform leads to ensure data availability, accuracy, and utility for analysis. Help advance the analytics practice by standardizing best practices, templates, and approaches. Stay current on industry trends, tools, and methodologies to support innovation in media measurement. Qualifications: 7+ years of experience in media analytics, preferably in an agency or consulting environment. Strong working knowledge of digital channels including paid social, display, programmatic, search, and emerging platforms. Familiarity with offline channels is a plus. Hands-on experience with web analytics platforms such as Google Analytics or Adobe Analytics. Experience with media mix modeling, incrementality testing, brand lift studies, and multi-touch attribution. Experience with data visualization tools (e.g., Power BI, Tableau). Strong ability to synthesize performance trends and identify what’s driving results. Comfortable leading client conversations and presenting complex data in a digestible way. Skilled in managing teams, fostering talent, and building a collaborative culture. Strong organizational skills and attention to detail; able to manage multiple projects and deadlines. Curiosity, initiative, and a continuous learning mindset. Job Will Remain Open Until Filled Responsibilities The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today. Essential Job Duties and Responsibilities Design and lead advanced media, marketing and business analytics strategies across client portfolios, including development of custom measurement frameworks, KPI architecture, and statistically grounded test-and-learn agendas such as geo-level incrementality testing, match market analysis, and media mix modeling. Lead and grow a team of analysts by fostering technical rigor, elevating storytelling skills, and providing structured mentorship to build future leaders in analytics and consulting. Oversee and make recommendations to the analytics product being developed by direct reports to ensure quality of delivery to our clients. Synthesize large, multi-source datasets into meaningful, business-driving insights by applying statistical techniques and performance modeling and turning results into executive-ready narratives. Work with internal and external technology partners to build dashboard solutions and enable AI automation within our campaign analytics practice. Partner cross-functionally with media, strategy, creative, and technology leads to embed analytics into campaign planning, optimization, and brand-building initiatives, ensuring seamless integration with broader business objectives. Act as a senior client-facing analytics lead, owning measurement conversations, communicating findings to senior stakeholders, and serving as a strategic partner in solving business challenges through data. Advance the agency’s analytics practice and help develop the annual analytics business plan, by driving operational innovation, codifying scalable analytics products and frameworks, and championing data governance, efficiency, and quality. Continuously evaluate and adopt new analytics tools, statistical methodologies, and data sources to future-proof the agency’s capabilities and bring forward-looking thinking to clients. Manage appliable analytics budget related to technology and data partners. Supervisory Responsibilities Direct Reports- Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources Indirect Reports- May delegate work of others and provide guidance, direction and mentoring to indirect reports Travel and/or Driving Requirements - This role is remote, with travel required for client meetings, team leadership events, and industry conferences. Minimum Qualifications The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job Education Level: Bachelor’s degree in Statistics, Math, Economics, Data Science, Marketing, eCommerce or related field. Master’s Degree a plus. Field of Study/Area of Experience: 10+ years of progressive experience in marketing and media analytics, and data science, with a proven track record of leading omnichannel measurement strategies, advanced statistical analysis, and client consulting. Experience must include direct responsibility for applying techniques such as media mix modeling, geo-based incrementality testing, and test design within an agency, consultancy, or in-house performance marketing environment. Strong background in team leadership, executive storytelling, and hands-on expertise with digital platforms, web analytics, and data transformation tools is essential. The candidate should also have experience with AI tools and Large Language Models (LLMs) with the ability to apply AI techniques to overall analytics and dashboard products. Skills, Knowledge and Abilities Expert-level knowledge of media performance measurement across digital and offline channels, with fluency in cross-channel KPI development, media taxonomy, and full-funnel performance frameworks. Advanced experience in applied marketing analytics, including media mix modeling (MMM), geo-level incrementality testing, match market analysis, and experimental test design; ability to interpret outputs and translate them into business implications. Proven ability to craft executive-ready performance narratives by synthesizing large, disparate datasets and delivering strategic, data-backed recommendations to senior stakeholders and clients. Ability to distill complex data into compelling, business-relevant narratives tailored to both technical and non-technical audiences. Ability to leverage data science techniques and statistical models (Bayesian, Boolean, etc.) to inform predictive analytics and custom data modelling on behalf of clients. Ability to work with LLMs and build agentic and generative AI solutions within our analytics and dashboard product. Environmental & Physical Requirements Office / Sedentary RequirementsIncumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds. Additional Information Regarding The Company Job Duties and Job Descriptions Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law. Important Information The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of associates so classified. The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.