Director, Marketing Analytics

GROW WITH US: Tandem Diabetes Care creates new possibilities for people living with diabetes, their loved ones, and their healthcare providers through a positively different experience. We’d love for you to team up with us to “innovate every day,” put “people first,” and take the “no-shortcuts” approach that has propelled us to become a leader in the diabetes technology industry. STAY AWESOME: Tandem Diabetes Care is proud to manufacture and sell the Tandem Mobi system and t:slim X2 insulin pump with Control-IQ+ technology — an advanced predictive algorithm that automates insulin delivery. But we’re so much more than that. Our company’s human-centered approach to design, development, and support delivers innovative products and services for people who use insulin. Because many of our own team members live with diabetes, or have a loved one impacted by diabetes, the work is personal, and we are committed to the cause. Learn more at tandemdiabetes.com A DAY IN THE LIFE: The Director, Marketing Analytics owns the end-to-end measurement and insights approach for healthcare provider (HCP) marketing and patient marketing from awareness and engagement through lead capture, qualification, field conversion, therapy starts/orders, and retention/renewal. This role will build a measurement framework that ties marketing activity to downstream commercial outcomes, in tight partnership with Sales and Commercial Analytics COE. This role establishes a pragmatic but rigorous approach to attribution, incrementality, segmentation/targeting, and test-and-learn, while ensuring KPI consistency, scalable self-serve reporting, and strong measurement discipline across teams. The Director, Marketing Analytics at Tandem are also responsible for: Builds and owns a single measurement framework across (HCP) and patient journeys that connects marketing touchpoints to commercial outcomes (e.g., qualified leads, referral/pipeline proxies, orders/starts, renewals). Standardizes key performance indicator (KPI) definitions and calculation logic with the Center of Excellence and Commercial Analytics leaders, including: Patient: Cost per lead (CPL), customer acquisition cost (CAC), conversion rates by stage, time-to-convert, cost per start/order proxy, retention/renewal proxies. HCP: Engagement and activation, program impact, account lift proxies, cost per engaged/activated HCP, funnel velocity to downstream outcomes. Establishes a weekly operating view and a monthly executive scorecard. Designs and maintains a transparent, world class attribution approach across channels and activities: Patient acquisition and nurture (paid search, social, email, web/app engagement, education content) HCP programs (conferences, speaker programs, education programs, targeted outreach, account-based initiatives) Drives the roadmap from rules-based attribution to multi-touch approaches to incrementality/causal measurement (holdouts, geo tests, matched markets, phased rollouts where feasible). Partners with Finance/Marketing leadership to build return on investment (ROI) frameworks that inform budget allocation, channel mix decisions, and marginal ROI discussions. Develops and improves segmentation/targeting strategies for HCPs and patients. Creates and operationalizes lead scoring/propensity models and journey triggers (partnering with Commercial Analytics and IT/Data Analytics Teams). Translates insights into execution via customer relationship management (CRM) systems and marketing automation platforms. Maps and measures the patient funnel end-to-end; identifies where/why patients stall or drop Sizes the biggest conversion and efficiency opportunities and translate into prioritized actions with clear owners and expected impact. Owns measurement readiness: campaign taxonomy, tagging standards (UTMs), event definitions, instrumentation strategy, and data quality monitoring. Partners with IT/Data/COE to build scalable assets: marketing data mart, identity resolution approach (privacy-safe), standardized dashboards and self-serve reporting. Ensures analytics practices align with regulated environment expectations (consent, privacy-safe measurement, MLR realities). Delivers executive-ready insights: what happened, why, what to do next, expected impact, and how we’ll measure it. Facilitates a monthly Growth/Performance review with Marketing + Sales Analytics + COE to drive decisions (budget shifts, program optimization, funnel fixes). WHEN & WHERE YOU’LL WORK: Remote: The preference is for West Coast based employee. However, this position is fully remote and open to candidates within the United States. Equipment for the role will be provided and training will occur virtually. WHAT YOU’LL NEED: Strong understanding of go-to-market (GTM) processes and commercial systems (e.g., Salesforce/CRM, BI tools, modern data stacks). Ability to simplify data complexity, drive alignment and covert insights into action. Experience integrating third-party datasets and solving identity resolution/master data challenges preferred. Familiarity with forecasting, experimentation/causal inference, and marketing measurement approaches preferred. Skilled at effectively communicating department or area issues and results within and across functional areas and conducting presentations of technical information concerning specific projects or timelines. Able to gain cooperation of others at all levels within the organization. Skilled at effectively leading a cooperative team effort and organizing resources to achieve team goals. Able to make and prioritize process and resource decisions based on overall team needs. Proven experience building performance measurement systems across multiple channels and journeys (HCP and patient marketing). Strong command of funnel analytics, KPI design, and attribution/ROI approaches; comfort with imperfect data and ambiguity. Business intelligence experience using systems such as Tableau, Power BI or Looker required; Experience with Python or R strongly preferred. Demonstrated ability to influence senior stakeholders across Marketing, Sales/Commercial, Finance and Strategy with clear recommendations. Incrementality testing / causal inference experience (matched markets, holdouts, quasi-experiments). Experience with Marketing Mix Methodologies and other budget optimization approaches. Excellent analytical skills and deep familiarity with CRM and marketing automation ecosystems (e.g., Salesforce + Eloqua, Marketo, and Marketing Cloud) as week as common media platforms such as Google, Bing, Meta, Youtube, and Tik tok. Experience partnering with Strategy and Finance on Annual Operating Plan and Strategic Planning Strategic thinking, analytical rigor, business judgment, structured problem solving, stakeholder leadership, executive storytelling, measurement discipline, and a “build the system” data-product mindset. EXTRA AWESOME: Bachelor’s degree (B.A/B.S.) in related field or combination of equivalent education and applicable work experience. 10 years in marketing and digital analytics. 5 years prior experience leading/supervising a marketing or analytics department and associated staff strongly preferred. Experience working in Medical Technology, Pharmaceuticals or Healthcare strongly preferred. COMPENSATION & BENEFITS: The starting base pay range for this position is $174,100 - $221,900 annually. Base pay will vary based on job-related knowledge, skills, experience and may also fluctuate depending on candidate’s location and the overall job market. In addition to base pay, Tandem offers a competitive compensation package that includes bonus and a robust benefits package. Tandem offers health care benefits such as medical, dental, vision available your first day, as well as health savings accounts and flexible saving accounts. You’ll also receive 11 paid holidays per year, unlimited PTO and you will have access to a 401k plan with company match as well as an Employee Stock Purchase plan. Learn more about Tandem’s benefits here ! YOU SHOULD KNOW: Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local Fair Chance laws and regulations. A conditional offer of employment from Tandem is contingent upon successful completion of a pre-employment screening process comprised of a drug test (excluding marijuana) and background check, which includes a review of criminal history information. Tandem has good cause to conduct a review of criminal history information of candidates for this position, as this role may involve access to proprietary, sensitive and/or confidential information, including customer protected health information. This review is required to ensure that individuals in such roles uphold high standards of trust and integrity so as to protect the interests of our customers, employees, and stakeholders. SPONSORSHIP: Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. WHY YOU’LL LOVE WORKING HERE: At Tandem, we believe joy fuels excellence. That's why we've built a workplace that celebrates your achievements and supports your well-being. Our team thrives on pushing boundaries and fostering growth, all while maintaining a spirit of fun and camaraderie. This is just one of the ways we stay awesome! Explore the benefits and reasons to love Tandem at https://www.tandemdiabetes.com/careers . BE YOU, WITH US! We embrace the value that every single one of us brings to the table. But sometimes we forget that when we don’t meet 100% of a job description’s criteria – maybe you’re feeling that way right now? We encourage you to apply anyway. Because we want you to be you, with us. Tandem is firmly committed to being an equal opportunity employer and does not discriminate on the basis of age, disability, sex, race, religion or belief, gender identity or expression, marriage/civil partnership, pregnancy/maternity, or sexual orientation. We are an inclusive organization, and we welcome applications from a wide range of candidates. Selection for roles will be based on individual merit alone. REFERRALS: We love a good referral! If you know someone who would be a great fit for this position, please share! APPLICATION DEADLINE: The position will be posted until a final candidate is selected for the requisition or the requisition has a sufficient number of applications. Make a move that matters. Join Tandem Diabetes Care, where we're turning challenges into triumphs every day and where your talents will help shape a healthier, happier tomorrow. #LI-KT1 #LI-Remote