Director, eCommerce Sales (Digital Marketing)

Job Summary Do you have a passion for leading high-impact digital marketing initiatives? As the Director, eCommerce Sales at Spectrum, you will turn our marketing strategy into standout digital experiences on Spectrum.com, collaborating with partners to drive engagement and guide customers into the purchase funnel. Your leadership will ensure our online presence aligns with brand priorities and delivers measurable results. Your work will directly influence how customers experience Spectrum online. Responsibilities How You’ll Make an Impact Serve as the operational leader partnering with Marketing to deliver impactful initiatives for Spectrum.com Translate brand, content and campaign priorities into engaging digital experiences that drive customer action Guide planning and prioritization across cross-functional teams to align efforts with business objectives Lead personalization and localization strategies to advance customers through the purchase funnel Establish clear operating models and delivery rhythms for marketing-driven projects Collaborate with Sales, Product, UX, Technology and Analytics to optimize experiences for conversion Apply AI-driven approaches and experimentation frameworks to enhance relevance, engagement and results Working Conditions Office environment with occasional travel as needed Eligible for Hybrid Work Policy: work from home up to one day per week Qualifications What You’ll Bring to Spectrum Required Qualifications Education Bachelor’s degree or equivalent experience Experience 7+ years of digital marketing, personalization or marketing operations experience 5+ years of leadership experience supporting sales or revenue-driven outcomes Skills Strong experience leading digital marketing, personalization, or growth initiatives in digital or eCommerce environments Proven ability to operationalize marketing strategy across complex, cross-functional teams Experience working in Agile delivery models and matrixed organizations Familiarity with experimentation, testing, and optimization frameworks for digital experiences Data-driven mindset with comfort using analytics to guide execution and measure impact Practical experience applying AI or automation to improve marketing relevance or efficiency Strong communication skills and ability to influence senior stakeholders Preferred Qualifications Education Master’s degree or advanced degree preferred Experience Experience driving personalization or growth initiatives at scale Experience partnering across Marketing, Sales, Product, UX, Analytics and Technology teams Skills Experience in telecom, media or subscription-based businesses Background working on high-traffic consumer websites Experience supporting both branded and performance-driven marketing initiatives