Director, Data Partnerships

About the Role As the Director of Data Partnerships , you will play a key role in building, scaling, and growing our partnership ecosystem. You’ll own the complete lifecycle of strategic partnerships, from sourcing and negotiation to go-to-market activation and ongoing maintenance. Success in this highly cross-functional role requires deep expertise in ad technology integrations, identity, and relationship management, combined with strong commercial judgement and a mindset for revenue growth. In this role, you will: · Identify, negotiate and close new activation partners who can help drive usage of Tunnl’s audience and measurement products · Grow revenue with existing partners through optimized integration strategies and relationship management · Accelerate product and platform capabilities with emerging and established data sources · Collaborate with internal Product, Engineering, and Finance teams to structure and operationalize partnerships · Support sales and account teams with new solutions through partnerships · Conduct industry and competitive research to stay ahead of trends, emerging technologies, and partner innovation · Oversee partnership deliverables, including reporting, training, and operational roadmaps Responsibilities Deal Structuring & Negotiation: · Lead commercial negotiations, including revenue share structures, data licensing terms, API and platform integration agreements, and billing and usage models · Partner with Legal to finalize contracts that balance scalability, compliance, and profitability · Structure incentives to align long-term partner success with platform growth Go-to-Market & Revenue Enablement: · Collaborate with Sales and Client Experience teams to position partners effectively in market · Partner with Marketing to develop enablement materials, training sessions, and pitch narratives · Support joint marketing initiatives and co-selling strategies · Track and optimize partner revenue contribution Product & Technical Collaboration: · Work closely with Product and Engineering to scope integrations and prioritize roadmap items · Ensure timely and automated audience distribution to partner platforms · Continually optimize taxonomy structure based on market feedback and partner usage Required Qualifications · 8+ years of experience in partnerships, business development, or strategic alliances · Direct experience working with DSP’s, SSP’s, identity ecosystems, and data marketplaces · Strong commercial negotiation experience · Deep understanding of digital advertising workflows (programmatic, CTV, etc.) · Comfort navigating cross-functional organizations · Strong analytical skills with ability to assess business impact quantitatively · Excellent executive-level communication and presentation skills Preferred Qualifications · Direct sales experience with a data vendor · Background in analytics or technical integrations · MBA Why You Should Apply: · Join a team driven by curiosity, clarity, and a shared passion for helping clients shape research and insights, public opinion, and policy · Be part of a supportive, transparent, and forward-looking culture that invests in people and processes · Eligible for the Company Bonus Plan (targeting 15% of Base Salary) · Comprehensive benefits with excellent medical, vision, and dental coverage · HSA option · Flexible hybrid work policy · Flexible unlimited paid vacation + 80 hours of paid sick leave · 10 paid company holidays + Christmas week off · 401(k) plan with 100% match up to 3%, plus 50% match up to 5% · Cell phone reimbursement stipend · Monthly parking or commuter stipend for VA-based employees About Tunnl Tunnl is building a future where artificial intelligence enables organizations to connect meaningfully with the people who matter most. We help organizations conduct research at scale, define the right audiences, surface real-time insights, identify optimal communication channels, and measure changing attitudes over time. Tunnl serves brands, agencies, and advocacy groups alike - organizations navigating complex communications, reputational, and regulatory landscapes. These teams need smarter, faster ways to make audience-informed decisions that stand up to scrutiny and resonate across stakeholder groups. Whether you're building a brand, shaping public opinion, managing risk, or launching a new initiative, Tunnl empowers you to move from insight to impact with clarity & confidence.