Director, CRM Marketing

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? As the Director of CRM Marketing at PrizePicks, you will own and lead the end-to-end CRM function, responsible for driving activation, engagement, and retention through targeted, data-driven messaging. This role will define the strategy, execution, and evolution of CRM across key owned channels, ensuring every player interaction is timely, relevant, and impactful. You will lead a high-performing CRM team and partner cross-functionally with Product, Analytics, Creative, Social, and Revenue Operations to deliver personalized experiences that influence player behavior and maximize lifetime value. This role is less about traditional lifecycle stage management and more focused on real-time, moment-based marketing, segmentation, and behavioral impact. What you’ll do: Segmentation, Personalization & Targeting Lead the development of advanced segmentation frameworks and targeting logic to deliver highly relevant messaging. Own personalization strategy across channels, leveraging behavioral, transactional, and predictive data. Continuously refine audience strategies to improve engagement, conversion, and retention outcomes. Drive forward real-time messaging capabilities and effectiveness Campaign Strategy & Channel Optimization Oversee planning and execution of CRM campaigns across all owned channels (email, push, SMS, in-app). Drive channel optimization strategies, ensuring the right message reaches the right player at the right time. Partner with Creative and Brand teams to ensure messaging aligns with voice, tone, and brand standards. Testing & Experimentation Own the CRM testing roadmap, including A/B and multivariate testing strategies. Establish a culture of experimentation to continuously improve campaign performance and player experience. Leverage insights from testing to inform broader marketing and product strategies. Cross-Functional Leadership Partner closely with Product and REI teams to support retention and reactivation initiatives. Collaborate with Analytics to define success metrics, measure lift, and identify growth opportunities. Align with broader Marketing (Creative, Social, Product Marketing) to ensure cohesive player communication. Performance & Impact Measurement Define and track KPIs tied to engagement, participation, retention, and incremental lift. Evaluate CRM effectiveness based on its ability to drive meaningful behavioral change. Provide regular reporting and strategic recommendations to senior leadership. Team Leadership & Development Build, lead, and develop a high-performing CRM team. Establish clear priorities, workflows, and accountability across the function. Foster a data-driven, test-and-learn culture within the team. What Success Looks Like CRM drives measurable increases in player participation and engagement. Messaging feels personalized, timely, and aligned with player behavior. Strong testing culture leading to continuous performance improvements. Clear demonstration of incremental lift driven by CRM initiatives. Seamless collaboration across Product, Marketing, and Analytics. What you have: 8–12+ years of experience in CRM, retention, or performance marketing, within gaming, DFS, or sports betting is a plus. Proven experience leading CRM strategy and teams at scale. Deep expertise in segmentation, targeting, and personalization strategies. Strong experience with CRM and marketing automation platforms (Braze highly preferred). Experience in managing a broader CRM tech stack. Demonstrated ability to build testing roadmaps and drive data-informed decision-making. Strong analytical mindset with experience leveraging data to drive marketing performance. What makes you stand out: Experience working cross-functionally with Product, Analytics, and Marketing teams. Excellent leadership, communication, and stakeholder management skills. Familiarity with DFS or sports gaming industry strongly preferred. Where you’ll live: While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote Working at PrizePicks: The typical salary range for this position is $150,000 to $180,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting. Date Posted: 04/06/2026 Benefits you’ll receive: In addition to your great compensation package, full-time employees will be eligible for the following perks: Company-subsidized medical, dental, & vision plans 401(k) plan with company match Annual bonus Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!) Generous paid leave programs, including 16-week paid parental leave and disability benefits Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked Company-wide in-person events and team outings Lifestyle enhancement program Company equipment provided (Windows & Mac options) Annual performance reviews with opportunities for growth and career development You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.