Overview
The Director, Business Development will lead client acquisition and growth:
Build trust and mutually respectful relationships with key referral sources (doctors, psychologists, therapy providers, insurance payors, schools, community groups, etc.).
Distribute marketing materials (flyers, brochures, etc.) to prospective clients and referral sources (ensuring they are accurate/reflective of the services provided).
Build community awareness by planning/hosting and attending key community networking events and presentations to promote InBloom and its services.
Develop and maintain a good working rapport with all inter-department personnel including marketing, client experience/ intake and operations teams.
Gather and analyze local market data to determine community needs and identify qualified leads.
Develop direct B2B marketing strategy for company as well as training materials and presentations of strategy initiatives for Center Directors.
Facilitate client transition and referral coordination/referent feedback by collaboration with the appropriate Centers.
Coordinate and oversee marketing strategies and programs including referral development, contracts, intake, sales-force tracking, social media, advertising, public relations, and community relations.
Works closely with Center Directors to coordinate business development activities with Center Directors.
Responsible for training Center Directors on effective marketing strategies virtually as well as in person
Review weekly/monthly SOCs to ensure CDs are engaged in outreach and business development as well as monitor productivity and effectiveness of the marketing efforts.
Submit reports on marketing trends, referral sources, contracts to leadership monthly.
*Position may be REMOTE based however candidates must reside in any of the following states:
Connecticut, Florida, Massachusetts, Texas and/or Wisconsin
.
Responsibilities
Requirements
Bachelor’s degree in business or related field or equivalent experience.
Five (5) years of experience in marketing/business development in healthcare.
Proven sales success preferably in healthcare environment
Works collaboratively and independently – responsible for outcomes in marketing and for client business development
Outstanding communication skills (oral and written) required; strong influence and persuasion skills to successfully grow client pipelines
Must be proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook)
Qualifications
Work environment
Noise Level is moderate
Physical demands
Prolonged periods of sitting at a desk and working on a computer.
Must be able to lift 15 pounds at times.
Travel required
Regular travel (50-75%) to different regions
Affirmative Action/EEO statement
InBloom Autism Services provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.