Director, Brand Operations - Yoga Six

Job Title: Director of Brand Operations - YogaSix Department: Brand Operations Location: Irvine, CA (Hybrid) Salary Range: $100,000 - $120,000 USD per year Reports To: Vice President of Brand Operations Work Schedule: Monday - Thursday in office, Fridays WFH Who We Are Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength-based program. Position Summary The Director of Brand Operations will report to the VP of Brand Operations and drive operational excellence, with a focus on increasing same store revenue, enhancing franchise profitability, and optimizing the sales process. This role will collaborate Brand Marketing, Training & Experience, Retail, and Field Operations teams to ensure cohesive brand management and operational excellence across all channels. Key Responsibilities: Collaborate with the Field Support team (Regional Directors) to ensure studios are receiving guidance and support on following proper sales policies, pricing structures, and operational standards. Collaborate with the Vice President of Brand Operations on developing and implementing a nationwide sales strategy to drive membership growth across the system. Identify opportunities for revenue growth. Regularly support franchisees and studio management from a brand perspective in areas where brand expertise is necessary. Develop best practices and playbooks for sales processes, lead conversion, customer retention, and operational efficiencies. Collaborate with the marketing department to develop lead generation and promotional strategies that drive membership sign-ups. Tracks KPIs such as membership conversions, retention rates, and revenue per studio. Support Franchise owners & studio performance by ensuring they have the tools and strategies to succeed in growing membership base total revenue. Training GMs and sales teams on lead generation, sales process conversion, and retention best practices. Monitor key performance indicators (KPIs) such as membership sales, conversion rates, and revenue per member in order to identify challenges and opportunities for improvement. Required Qualifications: Minimum of 5+ years of progressive leadership experience in brand operations, preferably within the fitness, wellness, or franchising industry, with direct oversight of multi-unit sales and operations (U.S. and/or Canada preferred) Proven track record of driving revenue growth, including Same Store Sales (SSS) and Average Unit Volume (AUV), through strategic planning and operational execution Demonstrated success in leading, coaching, and developing high-performing teams, including experience managing managers or supervisors and improving overall team performance Strong cross-functional collaboration skills, with the ability to effectively partner with Marketing, Training & Experience, and Field Operations to achieve business objectives Exceptional communication and interpersonal skills, with the ability to influence, present to, and build relationships with stakeholders at all levels, including senior leadership Highly analytical and data-driven, with strong problem-solving capabilities and the ability to make sound decisions in fast-paced, high-pressure environments Strong organizational, time management, and multitasking skills, with the ability to manage competing priorities and meet deadlines Experience developing reports, analyzing performance metrics, and delivering insights and presentations to senior leadership Customer-centric mindset with strong relationship management, conflict resolution, and issue management capabilities Solid understanding of operational standards, policies, and business objectives within a multi-unit or franchise environment Highly motivated, results-oriented, and able to thrive in a dynamic, fast-paced organization Bachelor’s degree in Business Administration, Marketing, or a related field required; MBA preferred Compensation & Benefits: Base Salary between $100,000 - $120,000 USD per year depending on experience Comprehensive Medical, Dental and Vision benefits FSA/HSA Plans Annual bonus opportunities Monthly Cell Phone Allowance 401k plan with 4% company match Complimentary corporate memberships to XPLUS and XPASS Exclusive discounts on retail brand merchandise On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.